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      Bazestarz is an online retail company offering the latest fashion accessories, jewelry, and bags for women. It also offers home accessories and pet accessories to customers. Bazestarz always believes in high quality and exceptional customer service. But most importantly, the online fashion retailer believes that shopping is a right, not a luxury.


      Bazestarz strives to deliver the fashion & accessories products at the most affordable prices, and ship them to customers regardless of their location. Moreover, if a shopper can't find anything on their store, an email with a picture or site link can be sent to the Bazestarz team and they will look for similar products at a reasonable cost.

      Fashion eCommerce Industry

      As per the Statista report, the fashion segment has the largest contribution to the B2C (Business-to-Customer) eCommerce market. In 2018, the fashion segment's estimated global size was at US$518.9 billion and it is expected to grow even further at 12.2% per year to reach a total market size of US$922 billion by 2023 end.


      There are many reasons why there is such a growth in online sales. Firstly, millennials want to stay online, pay e-bills, buy groceries, order food and make purchases from their smartphone and laptop. Rather than visiting physical stores, malls, standing in queues, consumers prefer to do the buying activities online (Convenience).


      Secondly, online stores and marketplaces generally offer great discounts and lower prices in comparison to in-store prices (Bargain). As millennials have limited spending income, they often look for fair-priced items with the right combination of quality and price.

      Thirdly, online stores allow shoppers to browse a huge catalog of products across brands, colors, sizes. If a shopper is unable to find the desired item, similar items are always there on the shopping sites. Or if an item is showing out-of-stock on one shopping site, there is a chance that it might be available on other sites (Availability).

      Online Store with No Inventory - Dropship Model

      Bazestarz wanted to start dropshipping business and set up an online shop based on the Magento Open Source e-commerce platform. The dropship business model is hugely popular in the e-commerce industry. Here, the online sellers don't need to manufacture, purchase, hold the inventory or handle the shipment. 


      Instead, online sellers act as a marketer who promotes third-party products on their websites and sell them to the end consumers. The dropshippers business owners solely focus on SEO, marketing, customer management and drive new traffic on their sites. 

      So when the customer finds the product and places an order, its details are sent to the supplier, who then delivers the product to the customer's address. The complete shipment, warehousing, order fulfillment, and other logistic processes are handled by the original suppliers and manufacturers.

      Sourcing Product for Dropshipping

      While setting up Bazestarz online store, the client was looking for drop ship integration and marketing extensions for Magento 2. Webkul offers many dropshipping solutions for e-commerce platforms, ERP systems, and PIM softwares. 

      In order to procure products, drop shippers aims to find reliable suppliers who offer the best prices and shipment services. AliExpress, a global retail marketplace from China has become the ultimate source to find suppliers who offer a wide selection of products at wholesale prices.


      In fact, these days you can see many new e-commerce stores and online sellers all around the world who actually source their products from AliExpress and resell them on their own online shop or at the popular marketplaces like Amazon or eBay.

      AliExpress Dropship Automation

      In order to sell AliExpress products for dropshipping, you need to add them into your online store, there are a number of ways to do it. Either you can create the product listing manually and write the product information, upload images, etc. Or automate the whole product import process.

      Aliexpress products

      On Bazestarz, the company sources its products via Webkul AliExpress Product Importer for Magento 2. The extension is specially developed for dropship business owners and resellers. Further, the extension enables the online store owners to:

      • Manage warehouses
      • Manage multiple sources
      • Set shipping rules
      • Set price rules
      • AliExpress order automation

      Aliexpress Product Importer

      With Webkul AliExpress Dropship Integration, Bazestarz is now automating the whole process of creating resell products and adding listing information. From fetching high-quality product images, descriptions, variations, the extension even imports customer reviews from AliExpress to Magento.   

      Rewards Program

      With the rapid development of online shopping and competition, many retailers are now offering rewards points or some sort of incentives like cashback money to consumers. Cashbacks and reward points lure the buyers and convince them to make purchases again and again.

      Rewards Program

      Bazestarz also runs its Rewards Program where its loyal customers get to earn reward points for every dollar spent on the store. With the help of Webkul Reward System for Magento 2, Bazestarz manages the complete program and enables the customers to earn these points during new customer signup, referral bonus, and new orders.  

      Reward Points on Signup

      These earned reward points can be used for future orders during the checkout process. While selecting the payment method, the customer gets the option to pay the order amount with reward points partially. And the remaining amount can be paid with any other payment method such as credit card or use PayPal.

      Redeem Reward Points

      Affiliate Marketing Program

      Besides running the Rewards Program, Bazestarz also runs an Affiliate Program where it allows anyone to promote the Bazestarz products on other sites and in-return for some commissions. Affiliate marketing is based on the revenue-sharing model. In this, anyone can join for free and advertise the products on blogs, sites, social media, and other platforms.

      Become Affiliate

      With the help of Webkul Affiliate System for Magento 2, Bazestarz manages its Affiliate Program. Now, anyone can come up and sign up as Affiliate on Bazestarz, send email campaigns, check traffic generated, monitor sales and analytics. 

      Email Campaign


      Disclaimer - Please note all the images, screenshots and content used in this article belongs to their respective copyright owners and we've used them here for representational purposes only. If you have any issues or complains related to this article, please send us an email to [email protected]

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