Description
Odoo Social Catalog Integration: Facebook dynamic ads are powered by the social platform behemoth and can open up your store to a torrent of visitors from Facebook.
They have immense potential to draw fresh prospects to your shop/website or retargeting existing customers with strategically placed appropriate ads.
The first step is to run for is to upload the Odoo product data into Facebook Catalog Manager. The data is stored as feeds in the Facebook Catalog and used by Facebook to display relevant dynamic ads to the customers.
So, Odoo Facebook Catalog Integration module makes it easier to add your Odoo Product Data feed to Facebook Catalog.
The module generates XML files for the desired products containing the product data such as product information, price, availability, images, etc. Consequently, saving otherwise expended time in manually creating an XML file.
The files can then be uploaded and saved to the Facebook Catalog manager.
To know more about 'How To Add Products To Facebook Catalog' CLICK HERE.
Odoo Facebook Catalog Integration Features
Sync Odoo products with facebook catalog Manager
- Upload Odoo product data to Facebook Catalog manager.
- Multiple catalogs can be created for the products as per the requirements.
Create XML file for product Data Feeds
- The user can create the product Data Feed in the XML file format for Odoo products.
- Data feeds can be created for an individual product, product categories, or product domain.
- The user can choose which product information fields to be included in the XML file.
Map Odoo product fields with Facebook product fields
- The Odoo product fields can also be mapped with those of Facebook product fields in Odoo backend for accurate data synchronization.
Map Odoo product categories with Google Product Categories
- The user can also add the standard Google product Categories to the Odoo products.
Manage product language and price with pricelist
- It also provides the option to select the language and pricelist in which you want to upload the data feed on Facebook.
Automatic Feed update on Facebook Catalog Manager
- The data feeds can be created manually or using the Cron scheduler in Odoo.
What are Facebook Dynamic Product Ads?
The Facebook Dynamic Product ads are displayed on the Facebook page, Instagram, Facebook Marketplace, messenger and Facebook Shop. These are triggered by the intent and browsing behavior of the customers.
Once you set up your Facebook Ads campaign successfully, these dynamic ads are picked automatically in accordance with the relevance of the search queries and shopping patterns of the customers on Facebook and other websites.
For Example, if a customer searches for ‘Black Shoes’ on the internet or comes to your website that has those shoes, then the ads would retarget the customers with the Ads of ‘black shoes’ on their Facebook Page, Instagram page, etc. depending upon the type of campaign you are running on Facebook.
To set up a dynamic ad to promote your Facebook product catalog you would need to configure it through Facebook Ads manager.
Once you have uploaded the Odoo product data feeds to Facebook Product catalog, you need to configure the Ads Manager to display these adds on the desired pages and to achieve desired objectives.
Please follow the link to know more about Ads manager >> https://www.facebook.com/business/tools/ads-manager
Select from the various Facebook Ads campaign parameters such as objective and audience. Set your budget and goals.
To know how to create ads for Facebook Marketplace Click Here
Moreover, the customer can also configure Facebook Pixel with Ads Manager to track the success rate and effectiveness of your Facebook ads.
Dedicated Support For Your Odoo Facebook Catalog Integration Module
Webkul's dedicated support provides you with the customizations and troubleshooting solutions for your Odoo Facebook Catalog Integration Module.
For any query or issue please CREATE A TICKET HERE
You may also check our other top-quality Odoo Plugins.