Google Tag Manager is a free tool that authorizes you to control and expand marketing tags on your website without having to change the code. It controls all your website tags without editing code. It gives simple, reliable, easily integrated tag management solutions for free.

Examples of tags are Google Analytics tracking code, Google Analytics event codes, Adwords conversion script and remarketing tags. Google Tag Manager promotes up many processes. New tags can be added quickly and a number of them do not need code modifications to the website.

This is an excellent tool for marketers because GTM does it so easy to use when you have lots of tags to manage because all of the codes are stored in one place.

After the module is installed successfully in the Shopware platform, the admin needs to configure the following:

• The admin needs to generate the container ID by creating an account at Google Tag Manager.
• The admin can manage any account with the help of this module just by changing the Container's ID.
• After entering the above information, the admin will save the configuration by clicking the save button.

• Product Page: On the product page, the data layer shows the current product details. The data layer displays the current product's - Id, SKU, name, price, attribute set id, the path, etc.
• Cart-Page/Add to Cart: Here, the data layer shows the checkout cart data and the cart data. The data layer displays - the page type, the customer(logged in, Id, & the group id), item within the cart, and other respective details.
• Order Success Page: On the order success page the data layer shows the purchased item details. The data layer displays - the page type, transaction type, transaction affiliation, total, sub-total, shipping, tax, coupon code, discount, and the transaction product with its details like - SKU, name, price, and the quantity.

The merchant requires to establish a small snippet of code on his website. The merchant can make use of the web-based user interface to install the tracking codes on your website, for example - the Google Analytics tags. Now, the merchant can configure triggers to fire when an event occurs.

It’s all managed by the Tag Manager’s web interface. If a user interacts with your content, triggers will be evaluated based on the events that you have defined, and the tags will fire respectively.

There are several benefits for integrating Google Tag Manager in your Shopware store:

• Reduces the hassle of hardcoding tags - With the help of GTM, in a few clicks you can add or edit the tags.
• Reduces dependency on developers - With the help of the GTM, Non-IT background users can also add/edit the tags reducing the time and increasing the efficiency flow.
• Asynchronous Deployment - Google tag manager tags are deployed asynchronously, which means a slow loading tag wouldn’t prevent other tags from being fired.
• Central Tag Management - The GTM allows you to manage the Marketing and the Analytics tags used on the site. This increases the efficiency and the tags management of the Shopware store.