Webkul Store

Description

Through this CS-Cart Google Tag Manager add-on, store owners can implement GTM on their websites, which helps them to manage and deploy various tracking tags. The admin can track events of customers like - product view, add to cart, order success, signup, and view cart.

So, the store owners can make informed marketing and advertising decisions using the CS-Cart Google Tag Manager. It collects valuable data about customer interaction with its website. The add-on allows website owners to gain valuable insights into their website's customer behavior. Thus it enables them to make data-driven decisions that improve their online business's growth.

If you are looking for a headless marketplace for the CS-Cart store, you can check the CS-Cart Headless Multi-Vendor Marketplace(which needs to be purchased separately).

Highlighted Features

 View Data Via the Data Layer

The admin can check the data under the data layer at the Google Analytics console for the various events configured in the CS-Cart admin backend.

  Configure Container ID

The admin can enter the Google Tag Manager container ID in the plugin configuration settings.

  Enable Events to Track

The admin can select the events that need to track via Google Analytics from the plugin's configuration settings.

  Track Events

The admin can select events like - signup, product view, add to cart, view cart, and order success.

Why Use CS-Cart Google Tag Manager Add-On?

The CS-Cart Google Tag Manager add-on can be used because of the increasing data-driven decision-making in the eCommerce industry. As online businesses grow more complex, tracking and analyzing website data becomes more challenging. So here, using the CS-Cart Google Tag Manager Add-on, you can easily track events for your website like - signup, product view, add to cart, view cart, and order success.

The Add-on simplifies this process by enabling website owners to manage all their tracking codes and tags from a single platform without changing their website's code. The admin in the CS-Cart admin panel needs to enter the container ID and select the events to analyze in the data layer section of google analytics. Also, if you want to enhance the look and feel of your CS-Cart store, then you can check the CS-Cart Responsive Theme(it needs to be purchased separately).

CS-Cart GTM Integration

After installing the add-on, the admin will configure the module in the first place. To do so, the admin will -

  • Enter the Google Tag Manager container ID. While a customer views a product that event is tracked. If a customer is signing up that event can be tracked. After adding a product to the cart that event can be tracked. If the user is on the shopping cart page that event can be tracked. After placing the order the order place event can be tracked.

Note: You must be logged in to the GTM and Google Analytics console using the same Gmail ID.

View Event Data in the Data Layer

After enabling the events in the configuration, the admin can view the data in the data layer under the Google Tag Manager.

  • Product view event data can be viewed in the data layer.
  • When a customer signs up that event data can be viewed in the data layer.
  • After adding a product to the cart the admin can view the data in the data layer.
  • After going to the cart the view cart event data is viewed in the data layer.
  • When the order gets placed this event data can be viewed in the data layer.

Google Tag Manager Benefits

There are a lot of benefits to using Google Tag Manager, some of the main benefits include:

  • Get a better understanding of your website visitors, their behavior, and how they interact with your website.
  • Reduce the number of tracking codes on your website and improve your site's loading speed.
  • Create custom tags and triggers to track specific actions on your website.
  • It helps you save money by eliminating the need for developers to make changes to your website's code.

 Support

For any query or issue please create a support ticket here http://webkul.uvdesk.com.You may also check our other top-quality CS-Cart Add-ons.

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Product Version
1.1
Supported Browsers
Firefox 18+Google Chrome 14+
Tags
Released
1 year ago
Last Updated
5 months ago
Supported Version
CS-Cart4.11.x4.12.x4.13.x4.14.x4.15.xCS-Cart Multivendor4.11.x4.12.x4.13.x4.14.x4.15.x