Magento Accelerated Mobile Pages Template: The Accelerated Mobile Pages (AMP) is a way by which developers can create mobile optimised content once and have it load instantly everywhere. In today’s era smartphones and tablets have revolutionised the way we access information over the internet. Web-store owners are trying every bit to reach to maximum users but every time a webpage takes too long to load, they lose a user and with it the opportunity to generate more revenue.

Accelerated Mobile Pages aims to dramatically improve the performance of the mobile web by decreasing the webpage loading time and hence keeping the user intact to the web store. Using AMP, the webpages loads instantaneously across multiple platforms and devices so that content can appear everywhere in an instant, no matter what type of phone, tablet or mobile device user is using.

AMP relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages.

Using AMP for the webpages will not only load that webpage faster but it will also give a higher ranking to that webpage in the Google result list. All the pages that are accelerated mobile pages will have a small thunder icon in the google list, as shown in the screenshot below. Another great benefit of using AMP for your web store is that, even when the data connection of user is slow, the AMP web pages will load faster irrespective of the connection speed.

In the Magento Accelerated Mobile Pages (AMP) Template module, we have introduced this awesome feature by implementing Accelerated Mobile Page for the Category page and on the most important, the Product page. For any web store, these two are the most visited and most navigated pages. So if these pages load up instantly without any delay then surely it will keep the user interested in the web store and this will be super beneficial to store owner, as the more time a user spends on your web store, the more will be the chances of a user to purchasing some goods.