Google Tag Manager highlights an important tag template system to help clarify the publishing of tracking codes and reduce errors. That authorizes Store owners to control and develop marketing tags on your website without having to modify the code. It controls all your website tags without editing code. It provides simple, reliable, easily integrated tag management resolutions.

• Examples of tags are Google Analytics tracking code, Google Analytics event codes, Adwords conversion script and remarketing tags.
• Google Tag Manager promotes up many processes. New tags can be added quickly and a number of them do not need code modifications to the website.
• This is an excellent tool for marketers. GTM does it so easy to use when you have lots of tags to manage because all of the codes are stored in one place.

After the module is installed successfully in the Shopware platform, the admin needs to configure the following:

• The admin needs to generate the container ID by creating an account at Google Tag Manager.
• The admin can manage any account with the help of this module just by changing the Container's ID.
• After entering the above information, the admin will save the configuration by clicking the save button.

The admin can easily add a code snippet of Google Tag Manager to their Shopware5 store and can track, check the Analytics for his store as required. Some examples -

• Product Page - On the product page, the data layer shows the current product details. The data layer displays the current product's - Id, SKU, name, price, attribute set id, the path, etc.
• Cart-Page/Add to Cart - Here, the data layer shows the checkout cart data and the cart data. The data layer displays - the page type, the customer(logged in, Id, & the group id), item within the cart, and other respective details.
• Order Success Page - On the order success page the data layer shows the purchased item details. The data layer displays - the page type, transaction type, transaction affiliation, total, sub-total, shipping, tax, coupon code, discount, and the transaction product with its details like - SKU, name, price, and the quantity.

There are several benefits for integrating Google Tag Manager in your Shopware store -

• Decreases the hassle of hardcoding tags - With the help of GTM, in a few clicks you can add or edit the tags.
• Reduces dependency on developers - With the help of the GTM, Non-IT background users can also add/edit the tags reducing the time and increasing the efficiency flow.
• Asynchronous Deployment - Google tag manager tags are deployed asynchronously, which means a slow loading tag wouldn’t prevent other tags from being fired.
• Central Tag Management - The GTM allows you to manage the Marketing and the Analytics tags used on the site. This increases the efficiency and the tags management of the Shopware store.