Live-stream videos have grown in popularity over time, becoming one of the most popular video formats on the internet–live videos hold users' attention 10-20x longer than on-demand content. As corporations and people sought to digitalize their enterprises during the epidemic, live streaming became increasingly popular. Webkul's latest Magento innovation, LiveStream Commerce, transforms a live-stream video into immersive experience-driven commerce.

Built on Magento 2, this invention enhances live stream videos by allowing viewers to access additional information on products presented during the stream, as well as complete a check out while interacting directly with the influencer. The Live Stream Module allows the administrator to incorporate the live stream system into the Webstore for product marketing.

The administrator has the ability to invite influencers to the live stream as well as add streams to the marketplace. The admin can give the stream a title, description, scheduling date, thumbnail, merchandise, and assign any influencer to it. Customers can access upcoming streaming, prior streams, and live streams by clicking on the live stream button. Customers who are logged in can even send messages during the live stream.

Customers' buying decisions are stimulated swiftly and efficiently by live videos, which are the most engaging content. Eighty percent of viewers prefer to buy using live videos because they are more appealing and provide more useful information. Only social media allows merchants to set up live broadcasts; Magento does not provide this capability.

With basic real-time information such as the number of viewers, total reactions, and total comments, our extension will make it simple to integrate live stream videos on Magento 2. By allowing customers to watch the show while also purchasing your products, your website's revenue will rise in a short period of time. With the Live Stream Module for Magento 2, you can better communicate with your customers and sell more

Customers can use live streams to get not only precise information on products but also to communicate with other viewers who share their interests. This builds a strong community that enhances the bond between your brand and your customers.

Live videos, unlike other static content, inspire people to buy more since they can see how the product looks in real life. Customers can simultaneously watch live programs and add items to their shopping cart.

Live streaming draws in more customers and should be included in any marketing strategy. Live videos deliver accurate product information in real-time, which cannot be falsified like commercials.