Odoo Google Tag Manager

Effortlessly manage your website with Odoo Google Tag Manager!

Google Tag Manager is a prominent tool for managing tags for your website. Google captures more than 93% of tag management business, according to the data on Statista. Also, Google Tag Publisher is the second most used tag management tool having a share of around 2 percent globally.

Odoo Google Tag Manager simplifies tag adding to your website. Tag plays an essential role in analyzing and monitoring the behavior pattern of website visitors. Hence, we are responsible for putting them in the exact place without mishandling them. Further, the module allows you to use the Google Tag Manager on your Odoo website.

Moreover, it permits running data on Google’s marketing Tools. You can easily create tags and deliver the required data to Google Analytics, Adwords, etc. You can study and analyze data such as Product impressions, clicks, view of product details, adding to the shopping cart, purchase, and checkout.

Enable the Google Tag Manager Field from the Odoo Backend

• Once you have the Container ID, go to the ‘Website’ menu in Odoo. After that, click on Settings.
• Tick the checkbox next to the Google Tag Manager field and enter the container key i.e. GTM-XXXX.
• Enable or disable the Google Tag Manager with a tick.
• No complex configuration in the Odoo backend.
• Integrate your Odoo with Google Tag Manager to generate GTM code.
• The module allows you to add multiple tags for your Odoo website.
• You can use the tags to generate required data for Google Adwords, Analytics, etc.

 Create Google Tag from the Google Tag Manager Panel

• Create a Tag by clicking the New Tag block.
• Choose the website container for which you wish to create the tag.
• It helps you measure the Odoo website data and study product clicks, impressions, detailed views, etc.
• Compatible with Google Analytics 4 for tracking and event-based results.
• You can use the tags for the marketing and promotion website on Odoo.
• You can add multiple tags according to your requirement.
• It allows you to apply Universal Analytics Enhanced E-Commerce for tag creation.