OpenCart Google Tag Manager

After the module is installed successfully in the Opencart platform, the admin needs to configure the following:

• The Admin can enable or disable the module.
• The admin needs to generate the container ID by creating an account at Google Tag Manager.
• The admin can manage any account with the help of this module just by changing the Container's ID.
• The admin can enable the module for customer information.
• The admin can even determine to enable the module for Product Ratings.
• After entering the above information, the admin will save the configuration by clicking the save button.

Note - The admin needs to log in through the same Gmail ID through which the Container ID is generated.

The admin can easily add Google Tag Manager code snippet on various Opencart store pages for tracking and checking the analytics as required:

Product Page

• On the product page, the admin can view the data layer, tags and variables and the errors.
• Various Triggers mentioned for the Product page like the Message, Page View, DOM Ready, Window Loaded with Add To Cart.
• The admin can check the variable tab in which additional information is added for the tag and the triggers to work.
• In the Data Layer event, the admin can fetch the various information regarding the product name, id, price, special price, brand, tax price, model and stock status.
• The admin can also check the error logs if any from the error event.

Add To Cart

• Once the product is added to the cart, new events get added in which quantity that is needed to be purchased is added to the data layer.
• On the variable tab, the admin will be able to see the custom variable added and their return type and return value.

Order Success Page

• After the order is successfully done and the success page appears. In the GTM menu, under the Data Layer tab various information like the revenue generation, ID, revenue, currency, shipping, payment, and total.

There are a number of benefits for integrating Google Tag Manager in your Opencart store:

• Reduces the hassle of hardcoding tags - With the help of GTM, in a few clicks you can add or edit the tags.
• Reduces dependency on developers - With the help of the GTM, Non-IT background users can also add/edit the tags reducing the time and increasing the efficiency flow.
• Asynchronous Deployment - Google tag manager tags are deployed asynchronously, which means a slow loading tag wouldn’t prevent other tags from being fired.
• Central Tag Management - The GTM allows you to manage the Marketing and the Analytics tags used on the site. This increases the efficiency and the tags management of the Opencart store.