Magento 2 Google Tag Manager - Google Tag Manager module allows you to simplify the tedious task of editing the code on your websites that are intended for traffic analysis and marketing optimization.
Google Analytics and Adwords can slow down your website speed after you have put the codes on the source website. Google Tag Manager also allows third-party to handle all your script-tags, and you only need to add its code to your website.
Facebook Pixel functionality allows the store owner to track visitors and their behavior on your website. This eventually helps the store owner to build targeted audiences for future ads, and remarket to recognized leads for people who have interacted with your website or performed some sort of actions. It works by placing and triggering cookies to track users as they interact with the website.
Just install and enable to place a small snippet of code that connects to the tag manager servers.
Faster Script Configuration
Allow third-party to handle all your script-tags, and you only need to add its code to your website.
Track and Check Analytics
Easily track and check analytics for the codes that you have installed on your website.
Facebook Pixel Functionality
The store owner can make use of the functionality to track the visitors and their behavior on his website.
How Does The Google Tag Manager Work?
You just need to place a small snippet of code on your website. This snippet of code connects your app to the tag manager servers. You can now make use of the web-based user interface to install the tracking codes on your website, like – the Google Analytics tags.
Now, you can configure triggers to fire when an event occurs. An event can be something like – a page load, a tap on a screen, or a form submission. It’s all done through the Tag Manager’s web interface.
When a user interacts with your content, triggers will be evaluated based on the events that you have specified, and the tags will fire accordingly.
Validate GTM Extension
To check if the Google Tag Manager is correctly installed, the data on your website should be displayed in the data layer of the chrome extension.
You must have installed the Google Chrome browser extension - Tag Assistant (by Google). This extension will validate if the GTM is working correctly for your website.
As an example, for the ‘Cart-Page/Add to Cart’ page the Data Layer tab within the Tag Assistant Chrome extension will start displaying the checkout cart data.
Codes on your website intended for traffic analysis and marketing optimization slow down the website speed. Using this extension increases the website's performance for sure.
This also allows adding the tags within minutes without the need of manually adding to each individual page.
After the successful installation of the extension, the admin can easily configure the module for use. The module has the following configuration options that are to be configured -
- Enabled: when this is set to “No”, the module does not work.
- Container ID: The Id of your Google Tags Container.
- Save the configuration.
Benefits Of Google Tag Manager
There are various advantages of using Magento 2 Google Tag Manager such as -
- Takes less time to configure scripts within your Magento 2 store.
- Analytics option in Magento that supports enhanced e-commerce tracking out of the box.
- Give you much more insight into how the users flow through your site.
- You can track conversions for the Magento 2 store events.
Track & Check Analytics
The admin can easily add a code snippet of Google Tag Manager to their Magento 2 store and can track, check the Analytics for his store as required. Some examples -
- Product Page: On the product page, the data layer shows the current product details. The data layer displays the current product's - Id, SKU, name, price, attribute set id, the path, etc.
- Cart-Page/Add to Cart: Here, the data layer shows the checkout cart data and the cart data. The data layer displays - the page type, the customer(logged in, Id, & the group id), item within the cart, and other respective details.
- Order Success Page: On the order success page the data layer shows the purchased item details. The data layer displays - the page type, transaction type, transaction affiliation, total, sub-total, shipping, tax, coupon code, discount, and the transaction product with its details like - SKU, name, price, and the quantity.
Configuring Facebook Pixel
Configuring Facebook pixel will surely help the admin of the webstore to track visitors and their behavior on your website.
This eventually helps the store owner to build targeted audiences for future ads, and remarket to recognized leads for people who have interacted with your website or performed some sort of actions.
Here the admin will be able to -
- Enable the Facebook pixel functionality for your webstore
- Enter the required Facebook Pixel ID for proper configuration
- While a customer visits product or category page track the event by enabling it
- When someone clicks add to cart or adds product to their wishlist track the event
- Track events if someone initiates a checkout or purchases a product on the store
- For a product search or customer registration track the particular events
Facebook Pixel At Frontend
At the frontend, the admin of the webstore will be able to check events and can check the details of the events as well.
After checking how the customers, this will allows the admin to get the information that can help the admin to refine and calculate his return on investment. To check the events -
- Log in to your Facebook Business Manager account
- Under the Data Sources section, select the Events tab
- Check the respective events and their details
Facebook Pixel Event Check
There are various dynamic events of the Magento store that can be tracked by the admin conveniently by utilizing this module. Below-mentioned are events that can be tracked.
- Product View - track event when someone visits the product page.
- Category View - track event when someone visits the product page.
- Add to Cart - track event when someone clicks on 'Add To Cart' button to adds a product to the cart.
- Add to Wishlist - track event when someone adds a product to the wishlist.
- Initiate Checkout - track event when someone lands on the checkout page.
- Purchase - track event after someone places an order in your store.
- Product Search - track event when someone searches for something using the search feature.
- Customer Registration - track event when someone creates an account.
- Easily configure Google Tag Manager in your Magento 2 webstore.
- Takes less time to configure scripts within your store.
- Track and check Analytics on Google.
- Integrate Facebook Pixel to your website.
- Can add multiple Facebook Pixel IDs as per multiple store views.
- Track standard events like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration.
- Each event can be enabled or disabled separately.
- Can create the custom audience and reach them via targeted Facebook ads.
- Can also target your audience via dynamic Ads.
- But for dynamic ads, you need to have your product catalog on Facebook as well.
- Easy access to manage the module configurations by the admin panel.
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