Description
Magento 2 GTM Extension - Google Tag Manager is fast becoming the preferred data tool for eCommerce stores nowadays. This module allows you to simplify the tedious task of editing the code on your websites that are intended for traffic analysis and marketing optimization.
Now with the help of Google Tag Manager, you can simply implement GTM with your Magento store and easily track product impressions of exactly how many people have visited the product page, submitted forms, track shopping cart abandonment rate, added items to the shopping cart, etc.
It can also tell a quick performance insight into your website that how certain products are performing on your web store and empower you to make the decision accordingly.
Magento 2 GTM - Highlighted Features
Quick Configuration
Just install and enter a container and analytics ID. That's it and you are ready to go to use this module.
Track Product Impressions
This module allows you to easily track Product Impressions, Category, Wishlist, Compare, Search, Advance search, Related Products, Upsell Products.
Track Product View
This module allows you to track product activity when someone visits the product page of the web store.
Cart Events
This module allows you to measure add to cart product rate and rate of products which are removed from the cart as well.
Track Checkout
The Magento 2 GTM module helps you to evaluate how many people have reached the check-out page.
Enhanced E-commerce Reports
The store owner not only tracks the shopping behavior of customers, even reduces the cart abandonment rate, and makes more sales.
Enable Enhanced E-commerce using Data Layer
This module supports the data layer using the data layer method which helps to measure the several enhanced eCommerce activities.
Keep an Eye on E-commerce Metrics
With this module, you can easily keep an eye on your eCommerce metrics and find out whether you are reaching your goals or not.
How Does Magento 2 Google Tag Manager Works?
Google Analytics is an extremely powerful tracking and reporting tool to analyze user behavior analytics. If you don’t have an event tracking tool to track user behavior on your website then you are missing out on additional enrich data insight that will empower your marketing and conversion optimization.
The Magento 2 Google Tag Manager module provides a great implementation of Google Analytics including Enhanced E-commerce that covers all the store pages, including the checkout. This will help you track the behavior of the customers coming onto your website and send reports in Google Analytics to track Shopping Behaviour, Checkout Behaviour, Product Performance, and Sales Performance.
User Purchase Journey
User Purchase Journey shows the purchase history of the users/customers who are buying products from the store. It shows the ratio of the customer who viewed the product to the Product, Checkout, Purchased, and Adds to Cart options.
- Display the device mode from which the customer is visiting the store.
- Check the number of customers viewing the product and buying the product.
- Check the journey of the customer from the beginning till the end.
- View the funnel steps shows the path that the customer has taken to get to your goal.
Facebook Pixel Functionality
Configuring Facebook pixel will surely help the admin of the website to track visitors and their behavior on your website. This aids store owners in creating focused ad audiences and remarketing to engaged leads.
- Enable the Facebook pixel functionality for your website.
- Enter the required Facebook Pixel ID for proper configuration.
- When a customer visits a product or category page track the event by enabling it.
- When someone clicks add to cart or adds the product to their wishlist track the event.
- Track events if someone initiates a checkout or purchases a product in the store.
- For a product search or customer registration track the particular events.
Google Analytics Enhanced eCommerce
Adding codes to analyze website traffic and optimize marketing can make the website slower. But using this extension will definitely make the website faster and more efficient.
- The admin can enable various measures to measure website performance. Measure purchase, add & remove from cart and checkout can be enabled. The number of products viewed by the customer can be checked. Also, the admin can measure product impressions from the category, wish list, compare, search, advance search, and a few more.
Progress Tracker Dashboard
Online sales overview shows date-wise statistics on revenue & conversion rate and average order values. It includes a summary of below key metrics -
- Total Revenue eCommerce Revenue Total Purchasers First-time Purchasers Average order value
Apart from that, if you want to share the revenue graph to show the conversion and transaction rate, here GA plays a vital role that not only allows you to share analytics via a link but also you can export the reports in desired format CSV. TSV. TSV for Excel.
Magento 2 GTM Extension - Support
For any query or issue please create a support ticket here http://webkul.uvdesk.com/.
You may also check our quality Magento 2 Extensions.