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Magento 2 Google Tag Manager

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Magento 2 Google Tag Manager - It is a tag management system that allows you to quickly and easily update tags and code snippets on your website that are intended for traffic analysis and marketing optimization.

The tag manager can also be said as a code management platform that fires all of your other tags according to the triggers that you will specify in the Google Tag Manager interface. It also handles third party tags with ease. After the container snippet is deployed on your website no technical help is necessary to deploy new tags or editing the existing tags.

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Description

Details

Magento 2 Google Tag Manager - It is a tag management system that allows you to quickly and easily update tags and code snippets on your website that are intended for traffic analysis and marketing optimization.

The tag manager can also be said as a code management platform that fires all of your other tags according to the triggers that you will specify in the Google Tag Manager interface. It also handles third-party tags with ease. After the container snippet is deployed on your website no technical help is necessary to deploy new tags or editing the existing tags.

Features

  • Easily configure Google Tag Manager in your Magento 2.
  • Enable or Disable the module from the back-end.
  • Takes less time to configure scripts within your store.
  • Track and check Analytics on Google.

How Does The Google Tag Manager Work?

You just need to place a small snippet of code on your website. This snippet of code connects your app to the tag manager servers. You can now make use of the web-based user interface to install the tracking codes on your website, like – the Google Analytics tags. Now, you can configure triggers to fire when an event occurs. An event can be something like – a page load, a tap on a screen, or a form submission. It’s all done through the Tag Manager’s web interface. When a user interacts with your content, triggers will be evaluated based on the events that you have specified, and the tags will fire accordingly.

How To Check If GTM Code Is Installed?

The easiest way to check this is to check the source code of your Magento 2 store front-end. On the home or any other page just make a right click and then select inspect element option. Now, Search for "Google Tag Manager by Webkul" if the GTM is correctly installed you will see the result.

Module Configuration

After the successful installation of the extension, the admin can easily configure the module for use. The module has the following configuration options that are to be configured:

  • Enabled: when this is set to “No”, the module does not work.
  • Container Id: The Id of your Google Tags Container.
  • Save the configuration.
 Module Configuration

Benefits Of Google Tag Manager

There are various advantages of using Magento 2 Google Tag Manager such as -

  • Takes less time to configure scripts within your Magento 2 store.
  • Analytics option in Magento that supports enhanced e-commerce tracking out of the box.
  • Give you the much more insight into how the users flow through your site.
  • You can track conversions for the Magento 2 store events.
 Benefits Of Google Tag Manager

Track & Check Analytics

The admin can easily add a code snippet of Google Tag Manager to their Magento 2 store and can track, check the Analytics for his store as required. Some examples -

  • Product Page: On the product page, the data layer shows the current product details. The data layer displays the current product's - Id, SKU, name, price, attribute set id, the path, etc.
  • Cart-Page/Add to Cart: Here, the data layer shows the checkout cart data and the cart data. The data layer displays - the page type, the customer(logged in, Id, & the group id), item within the cart, and other respective details.
  • Order Success Page: On the order success page the data layer shows the purchased item details. The data layer displays - the page type, transaction type, transaction affiliation, total, sub-total, shipping, tax, coupon code, discount, and the transaction product with its details like - SKU, name, price, and the quantity.
 Track & Check Analytics

 Support -

For any query or issue please create a support ticket here http://webkul.uvdesk.com/

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Cloud

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In our default configuration we will provide tremendous configuration for your eCommerce Website which is fast to load and response.
Default Configuration Details of Server -
  • 1 GB RAM
  • Interactive Banners
  • 1 Core Processor
  • 30 GB Hard Disk
  • RDS or DB with 1 GB RAM
Want to know more how exactly we are going to power up your eCommerce Website with Cloud to fasten up your store. Please visit the Cloudkul Services.

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Module code is completely open that means anyone can customize the code as per his / her need , as the developer of the module we also provide customisation and development of the module please contact us for module customisation (Paid Service)
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