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    Magento 2 GTM Extension

    Using Magento 2 Google Tag Manager you can track the behavior of the customers coming on to your website by integrating the feature of Universal Analytics.

    • Easily configure Google Tag Manager on your Magento 2 website.

    • Enhanced Ecommerce using Google Tag Manager on your Magento store.

    • Easily track the impression of the product cart.

    • Track and check Analytics on Google.

    • Integrate Facebook Pixel to your website.

    • Each event can be enabled or disabled separately.

    • Create a custom audience and reach them via targeted Facebook ads.

    • Target your audience via dynamic Ads.


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    Magento 2 GTM Extension - Google Tag Manager is fast becoming the preferred data tool for eCommerce stores nowadays. This module allows you to simplify the tedious task of editing the code on your websites that are intended for traffic analysis and marketing optimization.

    Now with the help of Google Tag Manager, you can simply implement GTM with your Magento store and easily track product impressions of exactly how many people have visited the product page, submitted forms, track shopping cart abandonment rate, added items to the shopping cart, etc.

    It can also tell a quick performance insight into your website that how certain products are performing on your web store and empower you to make the decision accordingly.

    Magento 2 GTM Extension

    Magento 2 GTM - Highlighted Features

     Quick Configuration

    Just install and enter a container and analytics ID. That's it and you are ready to go to use this module.

     Track Product Impressions

    This module allows you to easily track Product Impressions, Category, Wishlist, Compare, Search, Advance search, Related Products, Upsell Products.

     Track Product View

    This module allows you to track product activity when someone visits the product page of the web store.

     Cart Events

    This module allows you to measure add to cart product rate and rate of products which are removed from the cart as well.

     Track Checkout

    The Magento 2 GTM module helps you to evaluate how many people have reached the check-out page.

     Enhanced E-commerce Reports

    The store owner not only tracks the shopping behavior of customers, even reduces the cart abandonment rate, and makes more sales.

     Enable Enhanced E-commerce using Data Layer

    This module supports the data layer using the data layer method which helps to measure the several enhanced eCommerce activities.

     Keep an Eye on E-commerce Metrics

    With this module, you can easily keep an eye on your eCommerce metrics and find out whether you are reaching your goals or not.

    How Does Magento 2 Google Tag Manager Works?

    Google Analytics is an extremely powerful tracking and reporting tool to analyze user behavior analytics. If you don’t have an event tracking tool to track user behavior on your website then you are missing out additional enrich data insight that will empower your marketing and conversion optimization.

    The Magento 2 Google Tag Manager module provides a great implementation of Google Analytics including Enhanced Ecommerce that covers all the store pages, including the checkout. This will help you track the behavior of the customers coming on to your website and send reports in Google Analytics to track Shopping Behaviour, Checkout Behaviour, Product Performance, and Sales Performance.

    Validate Magento 2 GTM Integration

    To check if the Google Tag Manager is correctly installed, the data on your website should be displayed in the data layer of the chrome extension.

    • You must have installed the Google Chrome browser extension - Tag Assistant (by Google). This extension will validate if the GTM is working correctly for your website.
    • In addition, the extension shows GTM containers and Google Analytics Id. You can validate both id and proceed.
    Validate GTM Extension

    Progress Tracker Dashboard

    An eCommerce overview shows site-wide statistics on revenue & conversion rate and average order values. It includes a summary of below key metrics -

    • Product Revenue
    • Ecommerce Conversion Rate
    • Transactions
    • Average order value
    • Marketing (Campaigns, Internal Promotions, Order Coupon Code, Affiliation)
    • Top Sellers (by Product, Category, and Brand)

    Apart from that, if you want to share the revenue graph to show the conversion and transaction rate, here GA plays a vital role that not only allows you to share analytics via a link but also you can export the reports in desired format CSV. TSV. TSV for Excel.

    Progress Tracker Dashboard

    Track Shopping Cart Abandonment Rate

    This is a fact not for specific industries that Shopping cart abandonment rates exist across all eCommerce industries where your customers are abandoning your shopping cart without actually making a purchase.

    • To reduce this you must discover the shopping cart abandonment problem.
    • This extension allows you to integrate your Magento store with Google Analytics.
    • For that, you have to set up enhanced eCommerce Tracking to start tracking your Cart Abandonment for your store.
    • Under Conversions --> Shopping Behavior, you can see a clear insight into what cart abandonment rate occurred during that period.
    Track Shopping Cart Abandonment Rate

    Checkout Behavior Analysis

    Checkout behavior analysis shows the inner insight report of movement through each step of the checkout process. It consists of a number of cart sessions that perform, a number of sessions that drop off, and a session with the transaction.

    • To measure the reason for drop-off from one checkout step to the next, you need to create an eCommerce checkout segment by using a custom segment that calls checkout Funnels.
    • A funnel describes the path that the customer has taken to get to your goal.
    • Google Analytics tracks the funnel that includes various URLs and pages that the visitor passes by.
    • This effective data will help you to understand how effective your site and tactics are.
    • If there is only one step, there is no need to establish a funnel.
    Checkout Behavior Analysis

    Product Performance Analysis

    This reporting section lets you show how your store products perform under certain points. It measures user interactions with products across your Magento websites.

    GA helps to track users through product views, initiating the checkout process, transaction, viewing product details, adding or removing from a shopping cart, and product impressions.

    Product Performance report evaluates matrices based on below point of view:

    • Summary - It includes high-level metrics such as Avg Price, Avg QTY, Buy to detail rate, Cart to detail rate, Product Revenue, Quantity, Unique Purchases
    • Shopping Behaviour - The metrics in this section Metrics offering the strongest insights include Buy to detail rate, Cart to detail rate, Product Adds to cart, Product Checkouts, Product detail Views, Product List Views, Product Removes from Cart, Unique Purchase
    Product Performance Analysis

    Sale Performance Analysis

    This extension allows you to evaluate your sale through Google Analytics whenever a customer lands on the desired destination page, it will be defined as a conversation on your account. The Sale Performance report shows analytics based on the following metrics:

    • Quantity - The number of units sold in eCommerce transactions.
    • Refund Amount - Currency amount refunded for transaction.
    • Revenue - Total revenue from web eCommerce transactions.
    • Shipping - Total shipping charges for eCommerce transactions.
    • Tax - Total tax charges for eCommerce transactions.
    Sale Performance Analysis

    Google Analytics Enhanced eCommerce

    Codes on your website intended for traffic analysis and marketing optimization slow down the website speed. Using this extension increases the website's performance for sure.

    • This also allows adding the tags within minutes without the need to manually adding to each individual page.
    • The admin can enable various measures to measure website performance.
    • Also, the admin can measure product impressions from the category, wish-list, compare, search, advance search, and few mores.
    Google Analytics Enhanced eCommerce

    Facebook Pixel Functionality

    Configuring Facebook pixel will surely help the admin of the website to track visitors and their behavior on your website.

    This will help the store owner to build targeted audiences for future ads. And also helps in re-market to recognized leads for people who have interacted with your website or performed some sort of action.

    Here the admin will be able to -

    • Enable the Facebook pixel functionality for your website.
    • Enter the required Facebook Pixel ID for proper configuration.
    • While a customer visits product or category page track the event by enabling it.
    • When someone clicks add to cart or adds the product to their wishlist track the event.
    • Track events if someone initiates a checkout or purchases a product on the store.
    • For a product search or customer registration track the particular events.
    Facebook Pixel Functionality

    Enhanced eCommerce

    Google Tag Manager is well integrated with the all good features of Google analytics. It helps to track the eCommerce data reports, which is one of the most beneficial features.

    • The online stores can now track the behavior of their customers easily and effectively with the help of various reports.
    • The data reports are of five types including shopping behavior, checkout behavior, product performance, sales performance, and product list performance.
    • It helps the store owner to identify where they are losing their customers and so they can work on it.
    • It is very beneficial to evaluate the sales performance of the store in detail.
    Enhanced eCommerce

    Magento 2 GTM Extension - Support

    For any query or issue please create a support ticket here

    You may also check our quality Magento 2 Extensions.

    Rating 5.0
    based on 1 reviews

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    Highly Recommended

    Posted On - January 18, 2023

    The team is extremely efficient at resolving any queries. They're an absolute pleasure to work with and I can highly recommend them. Thank you, Team.

     Frequently Asked Questions

     How does the Google Tag Manager help the Magento store owner?
    Using Google Tag Manager, the admin can easily update tags and code snippets on his website that are intended for traffic analysis and marketing optimization. The admin just needs to install and configure the extension, and you are good to go.
     Does the Google Tag Manager slow down the speed of my webstore?
    The codes on your website that are intended for traffic analysis and marketing optimization slow down the website speed. As you can add tags within minutes without the need of manually adding to each page for sure, it increases your webstore speed.
     Does this Google Tag Manager allow usage of third-party tags?
    Yes, Google Tag Manager allows third-party to handle all your script-tags, and you only need to add its code to your website.
     How does Facebook Pixel help the webstore owner to refine the Facebook advertising strategy?
    Well, there are several ways to use the data collected from Facebook Pixel tracking for refining the Facebook advertising strategy including - Tracking conversions, remarket the products left out in the cart by customers, and run effective ads by recognizing the leads for people who have interacted with your website or performed some actions.
     Can I use the Google Tag Manager without enabling the Facebook Pixel if required?
    Yes, you can disable the Facebook pixel if you do not require it for tracking particular events on your webstore.

    Move to Cloud Today

    AWS Free tier hosting for one year by amazon web services, for more details please visit AWS Free Tier.

    GCP Free tier hosting for one year with 300 credit points by google cloud platform, for more details please visit GCP Free Tier.

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    In our default configuration we will provide tremendous configuration for your eCommerce Website which is fast to load and response.

    Default Configuration Details of Server

    • 1 GB RAM
    • 1 Core Processor
    • 30 GB Hard Disk
    • DB with 1 GB RAM and 1 Core Processor

    * Server Configuration may vary as per application requirements.

    Want to know more how exactly we are going to power up your eCommerce Website with Cloud to fasten up your store. Please visit the Cloudkul Services.

    Get Started with Cloud
    • + Features
    • - Bugs
    Version 4.0.2
    • + Compatible with Magento 2.4.6.
    • - Minor Bug fixes
    Version 4.0.1
    • + Compatible with Magento 2.4.x.
    • + Bug fixes
    Version 4.0.0
    • +Compatible with Magento 2.4.x.
    Version 3.0.1
    • +Enhanced Ecommerce tracking for Google Tag Manager Implemented.
    • + CSP rules added.
    Version 3.0.0
    • + Wishlist issue fixed.
    Version 2.1.0
    • + Compatible with Magento 2.3.x.
    Version 2.0.1
    • + Included the Facebook Pixel module.
    Version 2.0.0
    • + Easily configure google tag manager in your Magento.