Magento 2 GTM Extension

To check if the Google Tag Manager is correctly installed, the data on your website should be displayed in the data layer of the chrome extension.

• You must have installed the Google Chrome browser extension - Tag Assistant (by Google). This extension will validate if the GTM is working correctly for your website.
• In addition, the extension shows GTM containers and Google Analytics Id. You can validate both id and proceed.

An eCommerce overview shows site-wide statistics on revenue & conversion rate and average order values. It includes a summary of below key metrics -

• Product Revenue
• Ecommerce Conversion Rate
• Transactions
• Average order value
• Marketing (Campaigns, Internal Promotions, Order Coupon Code, Affiliation)
• Top Sellers (by Product, Category, and Brand)

Apart from that, if you want to share the revenue graph to show the conversion and transaction rate, here GA plays a vital role that not only allows you to share analytics via a link but also you can export the reports in desired format CSV. TSV. TSV for Excel.

This is a fact not for specific industries that Shopping cart abandonment rates exist across all eCommerce industries where your customers are abandoning your shopping cart without actually making a purchase.

• To reduce this you must discover the shopping cart abandonment problem.
• This extension allows you to integrate your Magento store with Google Analytics.
• For that, you have to set up enhanced eCommerce Tracking to start tracking your Cart Abandonment for your store.
• Under Conversions --> Shopping Behavior, you can see a clear insight into what cart abandonment rate occurred during that period.

Checkout behavior analysis shows the inner insight report of movement through each step of the checkout process. It consists of a number of cart sessions that perform, a number of sessions that drop off, and a session with the transaction.

• To measure the reason for drop-off from one checkout step to the next, you need to create an eCommerce checkout segment by using a custom segment that calls checkout Funnels.
• A funnel describes the path that the customer has taken to get to your goal.
• Google Analytics tracks the funnel that includes various URLs and pages that the visitor passes by.
• This effective data will help you to understand how effective your site and tactics are.
• If there is only one step, there is no need to establish a funnel.

This reporting section lets you show how your store products perform under certain points. It measures user interactions with products across your Magento websites.

GA helps to track users through product views, initiating the checkout process, transaction, viewing product details, adding or removing from a shopping cart, and product impressions.

Product Performance report evaluates matrices based on below point of view:

• Summary - It includes high-level metrics such as Avg Price, Avg QTY, Buy to detail rate, Cart to detail rate, Product Revenue, Quantity, Unique Purchases
• Shopping Behaviour - The metrics in this section Metrics offering the strongest insights include Buy to detail rate, Cart to detail rate, Product Adds to cart, Product Checkouts, Product detail Views, Product List Views, Product Removes from Cart, Unique Purchase

This extension allows you to evaluate your sale through Google Analytics whenever a customer lands on the desired destination page, it will be defined as a conversation on your account. The Sale Performance report shows analytics based on the following metrics:

• Quantity - The number of units sold in eCommerce transactions.
• Refund Amount - Currency amount refunded for transaction.
• Revenue - Total revenue from web eCommerce transactions.
• Shipping - Total shipping charges for eCommerce transactions.
• Tax - Total tax charges for eCommerce transactions.

Codes on your website intended for traffic analysis and marketing optimization slow down the website speed. Using this extension increases the website's performance for sure.

• This also allows adding the tags within minutes without the need to manually adding to each individual page.
• The admin can enable various measures to measure website performance.
• Also, the admin can measure product impressions from the category, wish-list, compare, search, advance search, and few mores.

Configuring Facebook pixel will surely help the admin of the website to track visitors and their behavior on your website.

This will help the store owner to build targeted audiences for future ads. And also helps in re-market to recognized leads for people who have interacted with your website or performed some sort of action.

Here the admin will be able to -

• Enable the Facebook pixel functionality for your website.
• Enter the required Facebook Pixel ID for proper configuration.
• While a customer visits product or category page track the event by enabling it.
• When someone clicks add to cart or adds the product to their wishlist track the event.
• Track events if someone initiates a checkout or purchases a product on the store.
• For a product search or customer registration track the particular events.

Google Tag Manager is well integrated with the all good features of Google analytics. It helps to track the eCommerce data reports, which is one of the most beneficial features.

• The online stores can now track the behavior of their customers easily and effectively with the help of various reports.
• The data reports are of five types including shopping behavior, checkout behavior, product performance, sales performance, and product list performance.
• It helps the store owner to identify where they are losing their customers and so they can work on it.
• It is very beneficial to evaluate the sales performance of the store in detail.