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    Magento 2 GTM Extension

    Using Magento 2 Google Tag Manager you can track the behavior of the customers coming onto your website by integrating the feature of GA4.

    • Easily configure Google Tag Manager on your Magento 2 website.

    • Enhanced Ecommerce using Google Tag Manager on your Magento store.

    • Easily track the impression of the product cart.

    • Track and check Analytics on Google.

    • Integrate Facebook Pixel to your website.

    • Each event can be enabled or disabled separately.

    • Create a custom audience and reach them via targeted Facebook ads.

    • Target your audience via dynamic Ads.

    • Google Ads remarketing and Google Ad conversion tracking.

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    • Description
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    Magento 2 GTM Extension - Google Tag Manager is fast becoming the preferred data tool for eCommerce stores nowadays. This module allows you to simplify the tedious task of editing the code on your websites that are intended for traffic analysis and marketing optimization.

    Now with the help of Google Tag Manager, you can simply implement GTM with your Magento store and easily track product impressions of exactly how many people have visited the product page, submitted forms, track shopping cart abandonment rate, added items to the shopping cart, etc.

    It can also tell a quick performance insight into your website that how certain products are performing on your web store and empower you to make the decision accordingly.

    Magento 2 GTM Extension

    Magento 2 GTM - Highlighted Features

     Quick Configuration

    Just install and enter a container and analytics ID. That's it and you are ready to go to use this module.

     Track Product Impressions

    This module allows you to easily track Product Impressions, Category, Wishlist, Compare, Search, Advance search, Related Products, Upsell Products.

     Track Product View

    This module allows you to track product activity when someone visits the product page of the web store.

     Cart Events

    This module allows you to measure add to cart product rate and rate of products which are removed from the cart as well.

     Track Checkout

    The Magento 2 GTM module helps you to evaluate how many people have reached the check-out page.

     Enhanced E-commerce Reports

    The store owner not only tracks the shopping behavior of customers, even reduces the cart abandonment rate, and makes more sales.

     Enable Enhanced E-commerce using Data Layer

    This module supports the data layer using the data layer method which helps to measure the several enhanced eCommerce activities.

     Keep an Eye on E-commerce Metrics

    With this module, you can easily keep an eye on your eCommerce metrics and find out whether you are reaching your goals or not.

    How Does Magento 2 Google Tag Manager Works?

    Google Analytics is an extremely powerful tracking and reporting tool to analyze user behavior analytics. If you don’t have an event tracking tool to track user behavior on your website then you are missing out on additional enrich data insight that will empower your marketing and conversion optimization.

    The Magento 2 Google Tag Manager module provides a great implementation of Google Analytics including Enhanced E-commerce that covers all the store pages, including the checkout. This will help you track the behavior of the customers coming onto your website and send reports in Google Analytics to track Shopping Behaviour, Checkout Behaviour, Product Performance, and Sales Performance.

    User Purchase Journey

    User Purchase Journey shows the purchase history of the users/customers who are buying products from the store. It shows the ratio of the customer who viewed the product to the Product, Checkout, Purchased, and Adds to Cart options.

    • Display the device mode from which the customer is visiting the store.
    • Check the number of customers viewing the product and buying the product.
    • Check the journey of the customer from the beginning till the end.
    • View the funnel steps shows the path that the customer has taken to get to your goal.
    User Purchase Journey

    Facebook Pixel Functionality

    Configuring Facebook pixel will surely help the admin of the website to track visitors and their behavior on your website. This aids store owners in creating focused ad audiences and remarketing to engaged leads.

    • Enable the Facebook pixel functionality for your website.
    • Enter the required Facebook Pixel ID for proper configuration.
    • When a customer visits a product or category page track the event by enabling it.
    • When someone clicks add to cart or adds the product to their wishlist track the event.
    • Track events if someone initiates a checkout or purchases a product in the store.
    • For a product search or customer registration track the particular events.
    Facebook Pixel Functionality

    Google Analytics Enhanced eCommerce

    Adding codes to analyze website traffic and optimize marketing can make the website slower. But using this extension will definitely make the website faster and more efficient.

    • The admin can enable various measures to measure website performance.
    • Measure purchase, add & remove from cart, and checkout can be enabled.
    • The number of products viewed by the customer can be checked.
    • Also, the admin can measure product impressions from the category, wish list, compare, search, advance search, and a few more.
    Google Analytics Enhanced eCommerce

    Progress Tracker Dashboard

    Online sales overview shows date-wise statistics on revenue & conversion rate and average order values. It includes a summary of below key metrics -

    • Total Revenue eCommerce Revenue Total Purchasers First-time Purchasers Average order value

    Apart from that, if you want to share the revenue graph to show the conversion and transaction rate, here GA plays a vital role that not only allows you to share analytics via a link but also you can export the reports in desired format CSV. TSV. TSV for Excel.

    Progress Tracker Dashboard

    Magento 2 GTM Extension - Support

    For any query or issue please create a support ticket here

    You may also check our quality Magento 2 Extensions.


    Product Version4.0.4
    Released6 years ago
    CategoryMagento 2Social Media
    Last UpdatedApril 29, 2024 (1 month ago)
    Supported VersionsMagento  2.0.x  2.1.x  2.2.x  2.3.x  2.4.x  
    Rating 5.0
    based on 1 reviews

    Recent Reviews

    Write a review

    Highly Recommended

    Posted On - January 18, 2023

    The team is extremely efficient at resolving any queries. They're an absolute pleasure to work with and I can highly recommend them. Thank you, Team.

     Frequently Asked Questions

     How does the Google Tag Manager help the Magento store owner?
    Using Google Tag Manager, the admin can easily update tags and code snippets on his website that are intended for traffic analysis and marketing optimization. The admin just needs to install and configure the extension, and you are good to go.
     Does the Google Tag Manager slow down the speed of my webstore?
    The codes on your website that are intended for traffic analysis and marketing optimization slow down the website speed. As you can add tags within minutes without the need of manually adding to each page for sure, it increases your webstore speed.
     Does this Google Tag Manager allow usage of third-party tags?
    Yes, Google Tag Manager allows third-party to handle all your script-tags, and you only need to add its code to your website.
     How does Facebook Pixel help the webstore owner to refine the Facebook advertising strategy?
    Well, there are several ways to use the data collected from Facebook Pixel tracking for refining the Facebook advertising strategy including - Tracking conversions, remarket the products left out in the cart by customers, and run effective ads by recognizing the leads for people who have interacted with your website or performed some actions.
     Can I use the Google Tag Manager without enabling the Facebook Pixel if required?
    Yes, you can disable the Facebook pixel if you do not require it for tracking particular events on your webstore.

    Move to Cloud Today

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    In our default configuration we will provide tremendous configuration for your eCommerce Website which is fast to load and response.

    Default Configuration Details of Server

    • 1 GB RAM
    • 1 Core Processor
    • 30 GB Hard Disk
    • DB with 1 GB RAM and 1 Core Processor

    * Server Configuration may vary as per application requirements.

    Want to know more how exactly we are going to power up your eCommerce Website with Cloud to fasten up your store. Please visit the Cloudkul Services.

    Get Started with Cloud
    • + Features
    • - Bugs
    Version 4.0.4
    • + Compatible with Magento 2.4.6
    • - Minor Bug fixes.
    Version 4.0.3
    • + The module now works with GA4(Google Analytics 4).
    • + Added Google Ads Remarketing functionality
    • + Added Google Ads Conversion Tracking functionality
    • + Added feature to Add Carrier Title, Payment Title, Brand, etc.
    • + Added feature to break up the payload into smaller item chunks
    Version 4.0.2
    • + Compatible with Magento 2.4.6.
    • - Minor Bug fixes
    Version 4.0.1
    • + Compatible with Magento 2.4.x.
    • + Bug fixes
    Version 4.0.0
    • +Compatible with Magento 2.4.x.
    Version 3.0.1
    • +Enhanced Ecommerce tracking for Google Tag Manager Implemented.
    • + CSP rules added.
    Version 3.0.0
    • + Wishlist issue fixed.
    Version 2.1.0
    • + Compatible with Magento 2.3.x.
    Version 2.0.1
    • + Included the Facebook Pixel module.
    Version 2.0.0
    • + Easily configure google tag manager in your Magento.