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      3.0.0
      Magento, 2.0.x , 2.1.x, 2.2.x, 2.3.x

      Magento 2 Google Tag Manager

      Magento 2 Google Tag Manager - Using this extension, the admin will be able to place a small snippet code on the website that connects an app to the tag manager servers allowing you to use Google Tag Manager for your store. Apart from that, Facebook pixel functionality has been merged with the Google Tag Manager extension for ease of use of both within a single module. Using the Facebook pixel, the admin can send the data to Facebook for the various actions that the people take on your e-commerce store.

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      • Description
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      Magento 2 Google Tag Manager - Google Tag Manager module allows you to simplify the tedious task of editing the code on your websites that are intended for traffic analysis and marketing optimization.

      Google Analytics and Adwords can slow down your website speed after you have put the codes on the source website. Google Tag Manager also allows third-party to handle all your script-tags, and you only need to add its code to your website.

      Facebook Pixel functionality allows the store owner to track visitors and their behavior on your website. This will helps the website owner to build targeted audiences for future ads. Also, remarket to recognized leads for people who have interacted with the website or performed some sort of actions. It works by placing and triggering cookies to track users as they interact with the website.

      Highlighted Features

       Quick Configuration

      Just install and enable to place a small snippet of code that connects to the tag manager servers.

       Faster Script Configuration

      Allow third-party to handle all your script-tags, and you only need to add its code to your website.

       Track and Check Analytics

      Easily track and check analytics for the codes that you have installed on your website.

       Facebook Pixel Functionality

      The store owner can make use of the functionality to track the visitors and their behavior on his website.

       Data Layer Support

      This module supports the data layer which helps to transfer all the information.

       Support Third Party Tags

      Google Tag Manager can support various third-party tags. It provides an extra edge to the users.

       Support Dynamic Remarketing

      It can help in dynamic remarketing, which plays a vital role in the increase in the sale of the website.

       Google Analytics Enhanced eCommerce

      With the help of this module, the store owner is allowed to track every detail of the customer behavior.

      How Does The Google Tag Manager Work?

      You just need to place a small snippet of code on your website. This snippet of code helps to connect your app to the tag manager servers. With the help of this, you can make use of the web-based user interface to install the tracking codes on your website, like – the Google Analytics tags.

      Now, you can configure triggers to fire when an event occurs. An event can be something like – a page load, a tap on a screen, or a form submission. It is all done by the Tag Manager’s web interface.

      When a user interacts with your content, triggers will be evaluated based on the events that you have specified, and the tags will fire accordingly.

      Validate GTM Extension

      To check if the Google Tag Manager is correctly installed, the data on your website should be displayed in the data layer of the chrome extension.

      You must have installed the Google Chrome browser extension - Tag Assistant (by Google). This extension will validate if the GTM is working correctly for your website.

      As an example, for the ‘Cart-Page/Add to Cart’ page the Data Layer tab within the Tag Assistant Chrome extension will start displaying the checkout cart data.

      Validate GTM Extension

      Google Analytics Enhanced eCommerce

      Codes on your website intended for traffic analysis and marketing optimization slow down the website speed. Using this extension increases the website's performance for sure.

      • This also allows adding the tags within minutes without the need to manually adding to each individual page.
      • The admin can enable various measures to measure website performance.
      • Also, the admin can measure product impressions from the category, wish-list, compare, search, advance search, and few mores.
      Google Analytics Enhanced eCommerce

      Benefits Of Google Tag Manager

      There are various advantages of using Magento 2 Google Tag Manager such as -

      • Takes less time to configure scripts within your Magento 2 store.
      • Analytics option in Magento that supports enhanced e-commerce tracking out of the box.
      • Give you much more insight into how the users flow through your site.
      • You can track conversions for the Magento 2 store events.
       Benefits Of Google Tag Manager

      Track & Check Analytics

      With the help of Magento 2 GTM, the admin can easily add a code snippet of Google Tag Manager to their Magento 2 store and can track, check the Analytics for his store as required. Some examples -

      • Product Page - On the product page, the data layer will show the current product details. The data layer displays the current product's - Id, SKU, name, price, attribute set id, the path, etc.
      • Cart-Page/Add to Cart - Here, the data layer helps to show the checkout cart data and the cart data. The data layer displays - the page type, the customer(logged in, Id, & the group id), item within the cart, and other respective details.
      • Order Success Page - On the order success page the data layer is used to show the purchased item details. The data layer displays - the page type, transaction type, transaction affiliation, total, sub-total, shipping, tax, coupon code, discount, and the transaction product with its details like - SKU, name, price, and the quantity.
       Track & Check Analytics

      Facebook Pixel Functionality

      Configuring Facebook pixel will surely help the admin of the website to track visitors and their behavior on your website.

      This will helps the store owner to build targeted audiences for future ads. And also helps in re-market to recognized leads for people who have interacted with your website or performed some sort of actions.

      Here the admin will be able to -

      • Enable the Facebook pixel functionality for your website.
      • Enter the required Facebook Pixel ID for proper configuration.
      • While a customer visits product or category page track the event by enabling it.
      • When someone clicks add to cart or adds the product to their wishlist track the event.
      • Track events if someone initiates a checkout or purchases a product on the store.
      • For a product search or customer registration track the particular events.
      Facebook Pixel Functionality

      Facebook Business Manager

      At the frontend, the admin of the website will be able to check events and can check the details of the events as well.

      After checking how the customers, this will allows the admin to get the information that can help the admin to refine and calculate his return on investment. To check the events -

      • Log in to your Facebook Business Manager account.
      • Under the Data Sources section, select the Events tab.
      • Check the respective events and their details.
      Facebook Business Manager

      Facebook Pixel Event Check

      There are various dynamic events of the Magento store that can be tracked by the admin conveniently by utilizing this module. Below-mentioned are events that can be tracked.

      • Product View - Magento 2 GTM helps to track event when someone visits the product page.
      • Category View - Also helps in tracking event when someone visits the category page.
      • Add to Cart - Track event when someone clicks on the 'Add To Cart' button to adds a product to the cart.
      • Add to Wishlist - Track event when someone adds a product to the wishlist.
      • Initiate Checkout - It helps to track the event when someone lands on the checkout page.
      • Purchase - Helps in the tracking of events after someone places an order in your store.
      • Product Search - Magento 2 GTM helps in tracking of the event when someone searches for something using the search feature.
      • Customer Registration - Track event when someone creates an account.
       Facebook Pixel Event Check

      Enhanced eCommerce

      Google Tag Manager is well integrated with the all good features of Google analytics. It helps to track the eCommerce data reports, which is one of the most beneficial features.

      • The online stores can now track the behavior of their customers easily and effectively with the help of various reports.
      • The data reports are of five types including shopping behavior, checkout behavior, product performance, sales performance, and product list performance.
      • It helps the store owner to identify where they are losing their customers and so they can work on it.
      • It is very beneficial to evaluate the sales performance of the store in detail.
      Enhanced eCommerce

      Google Tag Manager Featured Tags

      The admin can implement Google Tag Manager Featured tags:

      • Universal Analytics
      • Google Ads Conversion Tracking
      • Google Ads Re-marketing
      • Floodlight Counter
      • Floodlight Sales
      • Conversion Linker
      • Google Optimize
      • Google Surveys Website Satisfaction

      Also, you can implement some more tags such as:

      • AB TASTY Generic Tag
      • Adometry
      • AdRoll Smart Pixel
      • Audience Center 360
      • AWIN Conversion
      • AWIN Journey
      • Bizrate Insights Buyer Survey Solution
      • Bizrate Insights Site Abandonment Survey Solution
      • ClickTale Standard Tracking
      • comScore Unified Digital Measurement
      • Crazy Egg
      • Criteo OneTag
      • DistroScale Tag
      • Dstillery Universal Pixel
      • Eulerian Analytics
      • Google Trusted Stores
      • Hotjar Tracking Code
      • Infinity Call Tracking Tag
      • Intent Media – Search Compare Ads
      • K50 tracking tag
      • LeadLab
      • LinkedIn Insight
      • Lytics JS Tag
      • Marin Software Mediaplex – IFRAME MCT Tag
      • Mediaplex – Standard IMG ROI Tag
      • Bing Ads Universal Event Tracking
      • Mouseflow
      • AdAdvisor
      • DCR Static Lite
      • Nudge Content Analytics
      • Oktopost Tracking Code
      • Optimise Conversion Tag
      • Message Mate
      • Perfect Audience Pixel
      • Personali Canvas
      • Placed
      • Pulse Insights Voice of Customer Platform
      • Quantcast Measure
      • SaleCycle JavaScript Tag
      • SaleCycle Pixel Tag
      • SearchForce JavaScript Tracking for Conversion Page
      • SearchForce JavaScript Tracking for Landing Page
      • Shareaholic
      • SearchForce Redirection Tracking
      • Survicate Widget. Tradedoubler Lead Conversion
      • Tradedoubler Sale Conversion
      • Turn Conversion Tracking
      • Turn Data Collection
      • Twitter Universal Website Tag
      • Upsellit Confirmation Tag
      • Upsellit Global Footer Tag
      • Ve Interactive JavaScript
      • Ve Interactive Pixel
      • VisualDNA Conversion Tag
      • Xtremepush – Web Push & Onsite Engagement
      • Yieldify

      Features

      • Easily configure Google Tag Manager on your Magento 2 website.
      • It takes less time to configure scripts within your store.
      • Track and check Analytics on Google.
      • Integrate Facebook Pixel to your website.
      • It helps to add multiple Facebook Pixel IDs as per multiple store views.
      • Magento 2 GTM helps to track standard events like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration.
      • Each event can be enabled or disabled separately.
      • Can create the custom audience and reach them via targeted Facebook ads.
      • Can also target your audience via dynamic Ads.
      • For dynamic ads, the store owner needs to have its product catalog on Facebook as well.
      • Easy access to manage the Magento 2 GTM configurations by the admin panel.

       Support -

      For any query or issue please create a support ticket here http://webkul.uvdesk.com/

      Write a review

       Frequently Asked Questions

       How does the Google Tag Manager help the Magento store owner?
      Using Google Tag Manager, the admin can easily update tags and code snippets on his website that are intended for traffic analysis and marketing optimization. The admin just needs to install and configure the extension, and you are good to go.
       
       Does the Google Tag Manager slow down the speed of my webstore?
      The codes on your website that are intended for traffic analysis and marketing optimization slow down the website speed. As you can add tags within minutes without the need of manually adding to each page for sure, it increases your webstore speed.
       
       Does this Google Tag Manager allow usage of third-party tags?
      Yes, Google Tag Manager allows third-party to handle all your script-tags, and you only need to add its code to your website.
       
       How does Facebook Pixel help the webstore owner to refine the Facebook advertising strategy?
      Well, there are several ways to use the data collected from Facebook Pixel tracking for refining the Facebook advertising strategy including - Tracking conversions, remarket the products left out in the cart by customers, and run effective ads by recognizing the leads for people who have interacted with your website or performed some actions.
       
       Can I use the Google Tag Manager without enabling the Facebook Pixel if required?
      Yes, you can disable the Facebook pixel if you do not require it for tracking particular events on your webstore.

      Move to Cloud Today

      AWS Free tier hosting for one year by amazon web services, for more details please visit AWS Free Tier.

      GCP Free tier hosting for one year with 300 credit points by google cloud platform, for more details please visit GCP Free Tier.

      In our default configuration we will provide tremendous configuration for your eCommerce Website which is fast to load and response.

      Default Configuration Details of Server

      • 1 GB RAM
      • 1 Core Processor
      • 30 GB Hard Disk
      • DB with 1 GB RAM and 1 Core Processor

      * Server Configuration may vary as per application requirements.

      Want to know more how exactly we are going to power up your eCommerce Website with Cloud to fasten up your store. Please visit the Cloudkul Services.

      Get Started with Cloud

      Module code is completely open that means anyone can customize the code as per his / her need , as the developer of the module we also provide customisation and development of the module please contact us for module customisation Paid Service

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      • + Features
      • - Bugs
      Version 3.0.0
      • + Wishlist issue fixed.
      Version 2.1.0
      • + Compatible with Magento 2.3.x.
      Version 2.0.1
      • + Included the Facebook Pixel module.
      Version 2.0.0
      • + Easily configure google tag manager in your Magento.