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      Magento 2 Google Tag Manager

      Magento 2 Google Tag Manager - Using this extension, the admin will be able to place a small snippet code on the website that connects an app to the tag manager servers allowing you to use Google Tag Manager for your store. Apart from that, Facebook pixel functionality has been merged with the Google Tag Manager extension for ease of use of both within a single module. Using the Facebook pixel, the admin can send the data to Facebook for the various actions that the people take on your e-commerce store.

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      • Description
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      Magento 2 Google Tag Manager - Google Tag Manager module allows you to simplify the tedious task of editing the code on your websites that are intended for traffic analysis and marketing optimization.

      Google Analytics and Adwords can slow down your website speed after you have put the codes on the source website. Google Tag Manager also allows third-party to handle all your script-tags, and you only need to add its code to your website.

      Facebook Pixel functionality allows the store owner to track visitors and their behavior on your website. This eventually helps the store owner to build targeted audiences for future ads, and remarket to recognized leads for people who have interacted with your website or performed some sort of actions. It works by placing and triggering cookies to track users as they interact with the website.

      Highlighted Features

       Quick Configuration

      Just install and enable to place a small snippet of code that connects to the tag manager servers.

       Faster Script Configuration

      Allow third-party to handle all your script-tags, and you only need to add its code to your website.

       Track and Check Analytics

      Easily track and check analytics for the codes that you have installed on your website.

       Facebook Pixel Functionality

      The store owner can make use of the functionality to track the visitors and their behavior on his website.

      How Does The Google Tag Manager Work?

      You just need to place a small snippet of code on your website. This snippet of code connects your app to the tag manager servers. You can now make use of the web-based user interface to install the tracking codes on your website, like – the Google Analytics tags.

      Now, you can configure triggers to fire when an event occurs. An event can be something like – a page load, a tap on a screen, or a form submission. It’s all done through the Tag Manager’s web interface.

      When a user interacts with your content, triggers will be evaluated based on the events that you have specified, and the tags will fire accordingly.

      Validate GTM Extension

      To check if the Google Tag Manager is correctly installed, the data on your website should be displayed in the data layer of the chrome extension.

      You must have installed the Google Chrome browser extension - Tag Assistant (by Google). This extension will validate if the GTM is working correctly for your website.

      As an example, for the ‘Cart-Page/Add to Cart’ page the Data Layer tab within the Tag Assistant chrome extension will start displaying the checkout cart data.

      Validate GTM Extension

      Module Configuration

      Codes on your website intended for traffic analysis and marketing optimization slow down the website speed. Using this extension increases the website performance for sure.

      This also allows adding the tags within minutes without the need of manually adding to each individual page.

      After the successful installation of the extension, the admin can easily configure the module for use. The module has the following configuration options that are to be configured -

      • Enabled: when this is set to “No”, the module does not work.
      • Container ID: The Id of your Google Tags Container.
      • Save the configuration.
       Module Configuration

      Benefits Of Google Tag Manager

      There are various advantages of using Magento 2 Google Tag Manager such as -

      • Takes less time to configure scripts within your Magento 2 store.
      • Analytics option in Magento that supports enhanced e-commerce tracking out of the box.
      • Give you much more insight into how the users flow through your site.
      • You can track conversions for the Magento 2 store events.
       Benefits Of Google Tag Manager

      Track & Check Analytics

      The admin can easily add a code snippet of Google Tag Manager to their Magento 2 store and can track, check the Analytics for his store as required. Some examples -

      • Product Page: On the product page, the data layer shows the current product details. The data layer displays the current product's - Id, SKU, name, price, attribute set id, the path, etc.
      • Cart-Page/Add to Cart: Here, the data layer shows the checkout cart data and the cart data. The data layer displays - the page type, the customer(logged in, Id, & the group id), item within the cart, and other respective details.
      • Order Success Page: On the order success page the data layer shows the purchased item details. The data layer displays - the page type, transaction type, transaction affiliation, total, sub-total, shipping, tax, coupon code, discount, and the transaction product with its details like - SKU, name, price, and the quantity.
       Track & Check Analytics

      Configuring Facebook Pixel

      Configuring Facebook pixel will surely help the admin of the webstore to track visitors and their behavior on your website.

      This eventually helps the store owner to build targeted audiences for future ads, and remarket to recognized leads for people who have interacted with your website or performed some sort of actions.

      Here the admin will be able to -

      • Enable the Facebook pixel functionality for your webstore
      • Enter the required Facebook Pixel ID for proper configuration
      • While a customer visits product or category page track the event by enabling it
      • When someone clicks add to cart or adds product to their wishlist track the event
      • Track events if someone initiates a checkout or purchases a product on the store
      • For a product search or customer registration track the particular events
       Configuring Facebook Pixel

      Facebook Pixel At Frontend

      At the frontend, the admin of the webstore will be able to check events and can check the details of the events as well.

      After checking how the customers, this will allows the admin to get the information that can help the admin to refine and calculate his return on investment. To check the events -

      • Log in to your Facebook Business Manager account
      • Under the Data Sources section, select the Events tab
      • Check the respective events and their details
       Facebook Pixel At Frontend

      Facebook Pixel Event Check

      There are various dynamic events of the Magento store that can be tracked by the admin conveniently by utilizing this module. Below-mentioned are events that can be tracked.

      • Product View - track event when someone visits the product page.
      • Category View - track event when someone visits the product page.
      • Add to Cart - track event when someone clicks on 'Add To Cart' button to adds a product to the cart.
      • Add to Wishlist - track event when someone adds a product to the wishlist.
      • Initiate Checkout - track event when someone lands on the checkout page.
      • Purchase - track event after someone places an order in your store.
      • Product Search - track event when someone searches for something using the search feature.
      • Customer Registration - track event when someone creates an account.
       Facebook Pixel Event Check

      Features

      • Easily configure Google Tag Manager in your Magento 2.
      • Enable or Disable the module from the back-end.
      • Takes less time to configure scripts within your store.
      • Track and check Analytics on Google.

       Support -

      For any query or issue please create a support ticket here http://webkul.uvdesk.com/

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       Frequently Asked Questions

       How does the Google Tag Manager help the Magento store owner?
      Using Google Tag Manager, the admin can easily update tags and code snippets on his website that are intended for traffic analysis and marketing optimization. The admin just needs to install and configure the extension, and you are good to go.
       
       Does the Google Tag Manager slow down the speed of my webstore?
      The codes on your website that are intended for traffic analysis and marketing optimization slow down the website speed. As you can add tags within minutes without the need of manually adding to each page for sure, it increases your webstore speed.
       
       Does this Google Tag Manager allow usage of third-party tags?
      Yes, Google Tag Manager allows third-party to handle all your script-tags, and you only need to add its code to your website.
       
       How does Facebook Pixel help the webstore owner to refine the Facebook advertising strategy?
      Well, there are several ways to use the data collected from Facebook Pixel tracking for refining the Facebook advertising strategy including - Tracking conversions, remarket the products left out in the cart by customers, and run effective ads by recognizing the leads for people who have interacted with your website or performed some actions.
       
       Can I use the Google Tag Manager without enabling the Facebook Pixel if required?
      Yes, you can disable the Facebook pixel if you do not require it for tracking particular events on your webstore.

      Move to Cloud Today

      AWS Free tier hosting for one year by amazon web services, for more details please visit AWS Free Tier.

      GCP Free tier hosting for one year with 300 credit points by google cloud platform, for more details please visit GCP Free Tier.

      In our default configuration we will provide tremendous configuration for your eCommerce Website which is fast to load and response.

      Default Configuration Details of Server

      • 1 GB RAM
      • 1 Core Processor
      • 30 GB Hard Disk
      • DB with 1 GB RAM and 1 Core Processor

      * Server Configuration may vary as per application requirements.

      Want to know more how exactly we are going to power up your eCommerce Website with Cloud to fasten up your store. Please visit the Cloudkul Services.

      Get Started with Cloud

      Module code is completely open that means anyone can customize the code as per his / her need , as the developer of the module we also provide customisation and development of the module please contact us for module customisation Paid Service

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      • + Features
      • - Bugs
      Version 3.0.0
      • + Wishlist issue fixed.
      Version 2.1.0
      • + Compatible with Magento v 2.3.x.
      Version 2.0.1
      • + Compatible with Magento 2.3.x
      • + Included the Facebook Pixel module.
      Version 2.0.0
      • + Easily configure google tag manager in your Magento.