Nowadays, eCommerce is growing significantly. The merchants waste most of the time managing, transferring, and searching for the files and images of the products.

Now with the help of the Akeneo DAM module, the user can save a lot of time and money for managing the product asset.

• The user can upload the Bulk images and files in an asset.
• The user can easily upload the assets with the UI.
• You can upload the images and files multiple times in an asset.
• In uploading the asset images and files, the user can prevent duplicate assets.

Akeneo Digital Asset Management(DAM) helps the user in managing different types of assets like images, files, audio, and videos. A single asset will support all these types.

• The user can upload different types of assets in a single asset attribute.
• This module supports the various image types like JPG, JPEG, PNG.
• It supports different types of assets like images and PDF.
• The user can also add the audio and video files in the asset.
• The admin can perform various actions on the asset.

A Digital Asset Management system provides the feature for the centralized storage. The user can use the asset in multiple products.

• Digital Asset Management helps the user to remove the repetitive of the asset in the products.
• It provides the reusability of the assets.
• It provides better asset collection management.
• You can use a single asset in multiple products.
• It reduces the storage problem.

Without the correct asset information, it is difficult to know what the assets are, how to use, and where to use. With the Akeneo Digital Asset Management(DAM) module, the user can add the asset information. The user can add these details with the asset:

• Add as Favourite - The user can enable asset as the favorite asset. It will help to filter the assets.
• Title - The user can add a Title for the asset. It will help to search for the asset in the asset grid.
• Alternative Text - The user can add the Alternative Text of the asset which increases the web accessibility.
• Description - The user can add an asset description. It describes the purpose of the asset.

Assets play a crucial role in the Branding of your eCommerce store. When a customer land on your store page, he first checks the images of the products and if likes then go for the purchase.

With this module, the user can create the asset group and can add multiple assets in it.

• The user can create multiple assets group attribute in Akeneo.
• The user can assign multiple assets group in the product family.
• The user can upload bulk assets in an asset group.
• The user can add the asset in the basket.
• The user can delete an asset from the basket.

The asset categories are the process of classifying the assets which are similar in nature. It is a well-organized and disciplined approach to managing the asset for the products.

With the Akeneo DAM module, the user can create multiple root categories. The user can assign the asset in multiple categories.

• You can create multiple asset categories and sub-categories.
• You can set asset categories translation in multiple languages.
• You can filter the asset with the asset categories.
• The asset can be possible in single or multiple categories and sub-categories.

The asset tags make the asset more searchable among the thousand of assets. The user can increase the organization and retrieval process of the asset using tags. If the user has thousands of assets in the DAM and some of them are unused then it will cause the storage problem. Akeneo DAM provides the expiration dates feature.

If the asset is unused then it will automatically be deleted from the server after expiration dates.

• Asset tags make the asset more searchable.
• It helps to systematize the assets.
• The asset expiration feature helps to remove the unused asset.
• It helps to manage the system storage problem.

With the Akeneo DAM, the user can perform various actions on it.

• Delete the Asset - The user can delete the asset. The asset will be deleted from the products also.
• Edit the Asset - The user can edit the asset information. The user can change the asset media, description, categories, tags, and etc.

The user can perform these actions on asset media:

• The user can download asset media.
• The user can delete the asset media.
• The user can edit the images in the asset.
• The user can generate the preview of asset media like images.

With the Akeneo DAM, the user can filter the assets. The filtering process makes asset searching easier among thousands of assets.

• Description - The user can add the same asset description or different asset description in assets. It will help to filter the asset with the description.
• Created at - The user can filter the assets created between two dates and not exist between two dates.
• Updated at - The user can filter the assets updated between two dates.
• Favorites - The user can mark the asset as a favorite at the time of creating an asset. It is easy to filter the asset which is marked as favorite.
• Tags - The user can add the asset tags at the time of creating the asset. The user can add the same tag in multiple assets and easily filter them.

In Digital Asset Management, the import features for the assets play a significant role. With the Akeneo DAM, the user can import the asset using FTP.

• FTP Setting - In the FTP setting, the user can add the Directory Path, User Name, Host Name, User Password.
• Import Setting - There are several options in the import settings.
• Import Image/Files as a Single Asset - With this, the user can import the asset media in a single asset.
• Import Directory as Asset and it's filed as asset Images/Files - With this, the user can import FTP directories as Asset name.
• Import Images/Files in an Asset - With this, the user can import the asset media in the existing assets.
• Asset Setting - The user can add the Title, Alternative text, description, tags, and categories in the FTP import process.

With this Akeneo DAM module, the user can import/export assets using CSV files. The user can import/export all the assets with asset information from Akeneo into CSV file and vice-versa.

• In the import/export profile, the user can select the “File Path” of the CSV file.
• The user can check the history of the export/import profile.
• The user can add the Delimiter and Enclosure in the export/import profile.
• The user can import/export the asset with the header.

• In Akeneo Version 7, SKU is no longer mandatory to create a product and now UUID is the new product identifier. (CE, EE).
• Smoother mapping and faster importing. (CE, EE).
• Tailored export can help to improve the readability of your product information export by defining rounding operations for measurement values. (EE)
• In Akeneo Version 7, you can now map columns in your source data to additional attribute types. (EE)
• Tailored imports help you to clean up your HTML Characters (EE).
• Using Tailored imports, we can find and replace specific words in Text and Text Area Attributes. (EE).
• Now we are creating a table attribute you can take advantage of measurement. (EE).
• Now we can use reference entities as a column type in the table attribute(EE).