Magento 2 Social Pixel extension helps you to integrate the FB Pixel analytics tool into your Magento store. This will allow the store owner to track visitors and their behavior on your website.
- Integrate Facebook Meta Pixel into your website.
- Can add multiple Facebook Pixel IDs as per multiple store views.
- Track standard events like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration.
- In Magento 2 Facebook Pixel, each event can be enabled or disabled separately.
- It can create a custom audience and reach them via targeted Facebook ads.
- It can also target your audience via dynamic Ads. But for dynamic ads, you need to have your product catalog on Facebook as well.
Social Commerce - Learn how to promote, influence purchase decision and sell products directly on social media channels.
- Description
- Reviews
- FAQ
- Customers ()
- Specifications
- Cloud Hosting
- Changelog
Magento 2 Social Pixel helps you integrate this analytics tool into your Magento store. This will allow the store owner to track visitors and their behavior on your website. This eventually helps the store owner to build targeted audiences for future ads, and remarket to recognized leads for people who have interacted with your website or performed some sort of action. It works by placing and triggering cookies to track users as they interact with the website.
Highlighted Features for Magento 2 Facebook Pixel
Integrate Facebook Pixels
Enhance the useability of your website by integrating Facebook Pixels.
Add Multiple Facebook Pixel IDs
Incorporate Multiple Facebook Pixel ids as per multiple store views.
Track Various Events
One can track events like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration.
Target and Reach Your Audience
Reach your custom audience through Facebook or dynamic ads. For dynamic ads, one must have their product catalog on Facebook.
Why Need Magento 2 Facebook Pixel Extension?
In an organization, the Magento 2 Social Pixel helps the marketing team to analyze the actions of users on the site and create the best possible experience. It is a highly useful tool for tracking visitor behavior on your Magento website.
Organizations can monitor customer behavior on their website from customers' visits till the product is purchased. They can also view the maximum spent time by the customer on the website, bounce rate, and many more. Keeping track of your customers/visitors' movements on your website is extremely essential.
Utilizing the Magento 2 GTM Extension along with the Facebook pixel extension allows seamless integration of tracking capabilities, enabling insights into site conversions, audience creation, and comprehensive tracking of user behaviors on the website.
Easy to Integrate Magento 2 Social Pixel
- Magento 2 social pixel allows the admin to easily track the visitor activities on the website and accordingly can design the advertisement strategy.
- Magento 2 Meta Pixel module has flexible admin settings to be completely disabled or enabled whenever required.
- Simply add your Facebook Pixel IDs and you are all set to track the dynamic events of your website.
- Each of the standard events of your website can be enabled or disabled separately.

Track Events
Various dynamic events of the Magento store can be tracked conveniently using this module.
- Product View - track event when someone visits the product page.
- Category View - track event when someone visits the product page.
- Add to the Cart-track event when someone clicks on the 'Add To Cart' button to add a product to the cart.
- Add to Wishlist - track event when someone adds a product to the wishlist.
- Initiate Checkout - track event when someone lands on the checkout page.
- Purchase - track event after someone places an order in your store.
- Product Search - track event when someone searches for something using the search feature.
- Customer Registration - track event when someone creates an account.

Advertising Strategy
- Magento 2 Facebook Pixel module will help you optimize your Facebook ads strategy. Because you can get deep insights about how people use your website from your Facebook pixel account.
- Leverage the actions people perform on your website and advertise to them based on their specific behaviors.
- Facebook Pixel is one of the best analytic tools that you can use to understand how to engage existing customers, acquire new customers, and encourage repeat purchases.

Benefits of Magento 2 Facebook Pixel Extension
- Creating the custom audience that targets ads, specifically.
- Create audiences that target on dynamic ads.
- Optimizing ad campaigns to enhance conversions.
Magento 2 Facebook Pixel Support
For any query or issue please create a support ticket here http://webkul.uvdesk.com/. You may also check our quality Magento 2 Extensions.
Specifications
Excellent team and excellent work.
Excellent team and excellent work. Webkul Magento 2 modules has the best business logic ever. They provide us the best cooperation within the exact time.
Frequently Asked Questions
Specification
Detailed technical features and requirements to help you understand the module’s capabilities and ensure smooth integration with your system.
Cloud Hosting
Detailed technical features and requirements to help you understand the module’s capabilities and ensure smooth integration with your system.
Move to Cloud Today
We’re partnered with top-tier, trusted providers!
Default Configuration Details of Server
RAM 1 Core
Processor 30 GB
Hard Disk
Database
Want to know more how exactly we are going to power up your eCommerce Website with Cloud to fasten up your store
* Server Configuration may vary as per application requirements.
Change Logs
- + Features
- - Bugs
- + Compatible with Magento ^2.4.7
- - Added Facebook Pixel event to support multi-shipping checkouts.
- - Fixed data not being sent to google tag manager for multi-shipping.
- + Compatible with Magento ^2.4.6-p4
- + Added module menu at admin panel.
- + The module now works with GA4(Google Analytics 4).
- + Added Google Ads Remarketing functionality
- + Added Google Ads Conversion Tracking functionality
- + Added feature to Add Carrier Title, Payment Title, Brand etc.
- + Added feature to break up the payload into smaller item chunks
- - Fixed translation issues.
- + Compatible with Magento ^2.4.6.
- + Compatible with Magento ^2.4.2.
- - Fixed Facebook Pixel customer registration data fetching issue.
- + Compatible with Magento ^2.4.1.
- + Enhanced Ecommerce tracking for Google Tag Manager Implemented.
- + CSP rules added.
- - Wishlist page not found issue fixed.
- + Compatible with magento ^2.3.0.
- + Included Facebook Pixel module.
- + Easily configure Google Tag Manager in your Magento