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Odoo Facebook Pixel Integration

ODOO 12 Compatible

Odoo Facebook Pixel Integration

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Odoo Facebook Pixel Integration: Facebook Pixel integration with Odoo opens up multiple ways for you to study the movement of the visitors on your Odoo website. Facebook Pixel is an analytical tool which collects data about various actions taken by the visitors on your Odoo website. You can collect various data points to study and improve the conversion rate on your website. Moreover, you can also deploy various retargeting strategies to bring back the customer and convert potential leads. This data can also to specific audiences on Facebook through targeted marketing to bring in more visitors to your website.

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Odoo Facebook Pixel IntegrationAnalytical tools can help you study the flow pattern of traffic on your website. They provide tools to analyze the direct cause and effect of any measure that you take on your website for increasing conversions.

Analytical tools such as Facebook Pixel and Google Analytics(link) can literally filter and display the data to show you how to divert the resources and efforts in achieving your target.

Odoo Facebook Pixel Integration module configures your Odoo website with Facebook Pixel Analytical tool. The module allows you to send data related to customers’ behavior on your website.

Data for actions such as Pageviews, Searches, Add to cart, Initiate Checkout, Add Payment Info, Purchase and Content Viewed is directly sent to the Facebook Pixels.

The data can be used to study the actions of the customers and deploy the best measures to increase conversions and bring in more leads.

Odoo Facebook Pixel Integration Features

  • The module configures the Facebook Pixel analytical tool with Odoo website.
  • Once configured, it sends customer behavior data from Odoo website to Facebook Pixel.
  • The Odoo admin can easily deploy various tracking events to collect useful data from Odoo website for analysis.
  • Data related to events such as Search, Add to cart, Initiate checkout, Add payment info, Purchase and View content is sent to the Facebook Pixel.
  • Implemented Enhanced Ecommerce features like Addtocart, Purchase etc.

What Is Facebook Pixel And How Does It Work?

Facebook Pixel is an analytical tool such as Google Analytics. It helps you to learn the customer behaviour on your website. Once integrated with your website, it fires triggers in response to various actions and events occuring on your Odoo website to collect data.

Data from many different actions can be collected and charted for marketing analysis and study. This data can be used to locate the points or web pages that need extra attention.

It also helps to monitor whether the strategies deployed on the Odoo website are working as they should and what changes are needed to make them more effective.

Benefits Of Using Facebook Pixel With Odoo

Facebook Pixel is a powerful analytical tool to answer important questions such as:

  • What actions do the customers perform when they visit my site?
  • Which product is most viewed and which product is least viewed?
  • How many people actually made the purchase?
  • How many people abandoned the cart before checking out?
  • How many of those people went to the payment page but did not convert?

Once you understand the movements of the customers on your Odoo website you can make insightful conclusions:

  • What measures can be taken to bring products in customers’ view.
  • How to bring back the customer who completed the purchase?
  • How to entice the ones who abandoned the cart?

Dedicated Support For Odoo Facebook Pixel Integration Module

Webkul's dedicated support provides you with the customizations and troubleshooting solutions for your Odoo Facebook Pixel Integration Module.

For any query or issue please CREATE A TICKET HERE 

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