Odoo SEO-URL Redirect/Rewrite For Brand
Odoo SEO-URL Redirect/Rewrite For Brand creates SEO-friendly brand URLs, manages redirects, and improves search visibility with a dedicated brand section and multi-language support in Odoo.
- Rewrite brand URLs with relevant SEO keywords.
- Set 301 or 302 redirects for brands.
- Remove brand prefixes from website URLs.
- Add custom suffixes like .html, .php
- Manage URLs from a dedicated backend section.
- Auto-generate brand slugs using defined formats.
- Create brand URLs for multiple active languages.
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Odoo SEO-URL Redirect/Rewrite For Brand helps you create clean, keyword-based URLs for brand pages. It replaces default slugs with readable, SEO-friendly links to improve visibility.
Old brand URLs can be redirected to new ones, preventing 404 errors and preserving your search rankings. This provides a smooth experience for users and helps search engines crawl your site effectively.
The module includes a dedicated section for brand URL settings. It also supports multi-language URLs and bulk updates for easier management.

Why do we need Odoo SEO-URL Redirect/Rewrite for Brand?
By default, Odoo generates brand URLs with IDs or technical slugs like /brand/brand-123, which are neither SEO-friendly nor easy for users to read.
With this module, you can change them to clean and relevant URLs like /nike, which are easier to remember and help improve your website’s Google ranking
For example, if your store sells Nike products and you change the brand page URL from /brand/Nike-42 to /Nike, the module automatically redirects visitors from old URL to new one.
This prevents 404 errors, keeps your website traffic steady, and improves your brand’s visibility in search results.
Prerequisites for using Odoo Marketplace Razorpay Seller Payouts
The Odoo SEO-URL Redirect/Rewrite For Brand module depends on the following module to function properly:
Odoo SEO-URL Redirect/Rewrite.
To use this module, make sure the required modules listed above are installed.
Highlighted Features of Odoo SEO-URL Redirect/Rewrite for Brand
SEO-Friendly Brand URLs
Create clean, keyword-rich URLs for brand pages to improve search engine visibility and user readability.
Redirect Old to New
Automatically redirect outdated brand URLs to the updated ones to avoid 404 errors and maintain SEO value.
Multi-Language URL Support
Create SEO-optimized URLs in every active website language to enhance global search visibility and audience reach.
Dedicated Brand Settings
Manage brand URL settings separately from products and categories for easier access and better control.
Remove Brand Prefix
Remove the default /brand/ prefix to shorten URLs and make them easier for users to read and remember.
Add Custom Suffixes
Attach suffixes like .html or .php to brand URLs to match your website style or maintain SEO consistency.
Configure SEO-Friendly Brand URLs
Modify brand slugs in the backend using Odoo SEO-URL Redirect/Rewrite For Brand to create clean, keyword-optimized URLs that support better SEO. Make brand URLs more relevant and readable for users and search engines.
- Manually define SEO slugs for each brand.
- Automatically generate slugs based on naming rules.
- View and edit brand slugs in the backend form.
- Improve clarity and search indexing with optimized slugs.

Redirect Old URLs to New Ones
You can safely update brand URLs by setting 301 or 302 redirects. Redirects guide both users and search engines to the right page smoothly, avoiding errors or broken links. Redirecting old URLs prevents broken links and helps keep your website’s SEO performance stable.
- Add redirects directly from the brand configuration view.
- Select between permanent (301) or temporary (302) redirects.
- Prevent broken links when updating or removing brands.
- Ensure uninterrupted user experience and SEO stability.

Updated Brand URL on Frontend
Display clean, user-friendly brand URLs directly on your website for improved SEO and a smoother customer experience.
- Updated brand URLs appear without the default “/brand/” prefix.
- Website frontend shows the final, keyword-rich slug instead of system-generated links.
- It ensures that both visitors and search engines can easily interpret and rely on the page.
- Shows the real-time effect of backend SEO settings on the storefront.

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