When a visitor searching for specific products gets the search result then he is attracted to the result with more information.

The rich snippet feature in our search engine optimization Magento 2 does the same. With its help, you can show additional information in search results. The following additional information can be shown

• Aggregate Rating of the product.
• Brand of the product.
• Weight of the product.
• Offers on the product.
• Company Logo.
• Image of the product.
• SKU of the product.

This is a very effective tool to improve the SEO of your Magento website. The SEO meter is visible on the product page, category page, and CMS page of Magento.

It shows the overall scale of SEO of that particular product, category, or CMS page. The SEO meter also provides you suggestions to improve the SEO. Also, on the SEO level scale, you can see if the SEO level is good or poor.

You can find the following suggestions

• When meta title is too short
• No product description is set
• Content readability is poor
• Meta description length too wide or short
• Fewer product images
• Adding meta keywords
• Setting correct focus keyword

When your product is shared on social media like Facebook and Twitter, you will surely want to display them in the right way.

You must have noticed that whenever you share any URL on Facebook or Twitter, it automatically displays some of the information like title, description, and image.

The SEO extension Magento 2, helps you to display the title description and image which you want to share on Twitter or Facebook. You will have the following options for Facebook and Twitter.

• Add Facebook Open Graph Title.
• Add Facebook Open Graph Description.
• Add Facebook Open Graph image.
• Add Twitter Card Title.
• Add Twitter Card Graph Description.
• Add the Twitter Card Graph image.
• You can also visit this module for social media login.

The SEO extension Magento 2 provides the option to generate sitemap XML for products and categories. The separate sitemaps help search engine crawlers to index products and categories in a better way. This for sure helps in boosting SEO of pages and ranking in the SERP page.

• Products sitemap XML
• Categories sitemap XML
• Set the sitemap filename
• Set sitemap path
• Select store view for sitemap

With the help of SEO plugin for Magento 2 you can also show rich snippets for CMS pages as well. First, enable the CMS Rich Snippets option from the backend configuration. Then, select which rich snippet properties to show. You have the following options available:

• Store address
• Organization contact points (phone number)
• Organization logo
• Searchbox

In default, Magento produces the robots.txt file with instructions so that web crawlers can avoid indexing several parts of the site with files that the system utilizes internally. The SEO plugin Magento 2 also includes the same.

• The admin can set the default robots for their website.
• It will decide when the web crawlers index the site and examine the new changes.
• The admin cam also provides the additional links.
• Select the pages which you don't want to be indexed by search engine bots and crawlers.

The store owner can receive the 404 error log notification with the customer's IP and URL whenever someone hits the 404 pages.

• The admin can enter the email address on which they want to receive the 404 notifications.
• Select the email template from the drop-down. Types of email templates are 404 Notifier Email Template, New Pickup Order, New Pickup Order For Guest.
• The admin can select the email sender from the given types are General Contact, Sales Representative, Customer Support, Custom Email 1, Custom Email 2.

The admin can enable the Html sitemap so that the users can see the products, categories, and CMS on the sitemap from the front-end.

• The admin can generate category and product-wise sitemap XML.
• The admin can click on the link for Google to see the sitemap.xml file.
• On the front-end, the customer will be able to see the Html Sitemap in the footer section.

The Sitelinks search box will appear on the SERP. The customer can type anything in the search box and hit enter, the customer will be redirected to the online store and view the search results immediately.

• Under category rich snippet, the admin can enable a search field, which will appear on the SERP whenever the category name is searched.
• Google Search can show a search box scoped to the website when it appears as a search result.
• This search box is powered by Google Search.

The admin can view how the product page will appear on the search engine result page in desktop as well mobile view with the help of SERP Snippet Preview.

• The admin can enable to display the product, category, and CMS pages rich snippets on the search engine result page.
• For the products, the admin can decide which attribute to show like, weight, brand, image, SKU, etc.
• For CMS pages, the admin can decide to show store address, organization contact points, organization logo.

The admin can enable automatic ping service whenever the product is created or saved and select the search engine where you want to ping.

• The available auto ping services are Google, Yandex, Feed Burner, Pingomatic, etc.
• The admin can view the Ping Log and also can clear the Ping Log.
• The admin can set the Title, Ping URL, and Ping RSS URL for the ping service.

Hreflang is an attribute of a link tag that holds the current page language code. Also, the link in href attribute, it helps search engines to provide the user language-specific content. The goal of using them is to serve the right content to the right users.

• Suppose the site is in two languages English and German, and if the user is german then the search engine will serve the german language version of the searched page.
• It decreases the bounce rate and increases conversions by making sure the target audience lands on the version of the page most appropriate for them.

If anyone hits 404 pages, the admin can handle the 404 URLs with the customer's IP and Address.

• The admin can delete the link.
• Admin can search via filters.
• The admin can view 404 URL, Customer Name, Customer Email, Address, URL Hit Count, Time info.

• The admin will allow verification by the Bing webmaster.
• Admin should enter the Authentication Code for Custom Ownership.
• Admin can enter the key to the Bing API.
• The admin may individually select the custom URL or select both, after that they can submit the URL,

Magento 2 SEO Module helps by optimizing store content and structure for better visibility in search engines.

• Add structured data and schema to highlight key details of products and pages.
• Optimize FAQs and meta tags so answer engines can pick direct responses.

With our SEO module, Magento 2 IndexNow and Magento 2 LLMs TXT Generator can be used to enhance AEO. IndexNow quickly delivers fresh content, while LLMs TXT Generator structures content for LLMs like ChatGPT, Bing Chat, Claude, and Perplexity.

With Google announcing upcoming algorithm update on ranking factor, measurement, and page experience. The site owners are now guided with three key metrics (LCP, FID, CLS) that are essential for delivering a great user experience.

• Largest Contentful Paint (Loading) - It measures the time taken to show the main content element (such as a large image or text) to the user. This is useful to check page rendering time and loading performance.
• First Input Delay (Interactivity) - It checks how quickly a page responds to user interaction (such as clicking a link or tapping a button).
• Cumulative Layout Shift (Visual Stability) - It scores unexpected page layout shifts (such as - movement of text, link, button) during the loading phase.

SEO extension for Magento 2 and Magento 2 Speed Optimization offers various important features (WebP/JPG Image Optimization, Improve Lighthouse Page Performance, Cache Support, LazyLoading, Defer JS, Srcset). Helping to optimize your web store content and support upcoming 2021 Google Algorithm UX changes with Core Web Vitals.