Magento 2 A/B Testing Extension

It is really important for admin to enable the module from the backend.

• The admin will enable the module by selecting Yes for Enable field.
• The admin will also select the pattern of how the variants will appear.
• For how different variants to customers, the admin will permit the customer to view al the enabled variants in the frontend.
• If show the same variant to customers is selected, then the customer will only see the single variant every time.

In the a/b testing module, the admin can simply create the new test scenario using some basic steps:

• The admin needs to click on the Add test button.
• The admin will add assumption, run from, and run to date for creating the test.
• The admin also needs to select the URL type among Specific URLs or Default Pages.
• The default pages include category page, product page, and CMS pages.
• For the category page, the admin can update the look of any specific category.
• For the product page, the split testing will be performed on a specific product page.
• If the admin selects CMS Pages, then the admin needs to select the CMS page for the split testing.
• For the category page, then split testing will be performed on a specific category.

The admin will then create the variants as per the desire to make the frontend more attractive.

• The admin can create variants according to the requirement.
• The variants can be created only after creating the test case.
• For each appearance, a particular variant with different looks can be created.
• The admin only needs to provide the name of the variant.
• Do not forget to save the variant after creating al of them.

Once the variants are created the admin can now pursue the changes in the frontend.

• There is a view button available for each variant created.
• By clicking on the admin can view the page that will be visible on the frontend.
• An editor will appear where the admin can change the font, text size, make it bold, italic, etc.
• The editable content will be highlighted using the dotted box.
• The admin can also manage the alignment of the text.
• Further, the admin needs to save the changes otherwise the changes will not be visible on the preview.

The admin can also create goals for the test cases.

• The goals will decide the functionality of the test.
• The admin needs to give the name and description of the goal.
• Admin will select the track type as Magento Defaults and Custom Type.
• For Magento defaults, the admin can select among the default options.
• For custom track type, the admin can select the tracks among Track Pages Visit On, and Click On Element.
• If the admin selects Track Pages Visit On, then the admin will provide the page URL.
• If the admin selects Click on Element, then the admin needs to provide CSS Selector.

Once all the changes are performed, the customer can see the variants in the frontend.

• The admin will be able to see the new appearance of the page.
• Multiple variants will be visible to the customers.
• The customer can see different variants after refreshing the page.
• To check the variants the customer must clear the site cache.