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Connecting Scandinavian Webshops Sales & Fulfillment via Magento Odoo Bridge

Edututor Oy is a Nordic eCommerce company with web shops in Finland, Sweden, Estonia, Latvia and Lithuania. They specialize in niché segments and localization rather than globalization. Edututor has ranked as the fastest growing web shop in Finland 2015 and as Financial Times FT1000: Europe's Fastest Growing Companies in 2017. Edututor Oy is best known for grillikauppa.com, paista.fi and led-valot.fi web shops (egrillen.se, paista.se and elampan.se for Sweden).

Edututor

What purpose is your business, product, the organization is solving?

We run localized niche web shops in Scandinavian Countries. Being localized we offer service and quality content in a native manner. Being niche expert, we focus on specific product and customer segments, in order to provide even better service.

Please check out the following video – https://www.youtube.com/watch?v=kXaqwibXZqg

Who is your role model for your business, product, or organization and how did you get inspired?

Rocket Internet is for Digital Startups what we aim to be for e-commerce.

What were the challenges you faced while setting up your business?

IT, IT and IT. It’s something that should constantly be developed even though it’s never our core business. While growing we needed to make a strategic decision to scale up our platforms with one huge step, so that we will have a platform to grow on whether we double or 10x our revenue.

Edututor

Any advice to the users who are running a similar business as yours?

Focus on providing the right products at the right price and become an expert in digital marketing.

How did this Business Idea clicked in your mind?

We aimed to become e-commerce Consulting Company but decided that it’s more fun to do it yourself rather than instruct other.

How is Webkul helping you in setting up your Online store?

Webkul has created and developed our sync between Magento and Odoo, which is the key to connecting our sales and fulfillment.

What do you do for the Business Promotion(Online and Offline)

SEO, PPC: AdWords & Facebook, Videos, Copywrite, affiliate, email marketing, and automation etc.

How you manage your team, also what is the team size?

We are approx 15 very independent people working in our sectors of expertise. We run weekly sprints on Trello, customer service with Zen Desk and internal functions with Odoo.

Feedback

After we customized Magento Odoo Bridge for him, we asked Mika to share his feedback. Here is the review link on Webkul Store – https://store.webkul.com/Magento-OpenERP-Bridge.html#tabreviews

“Complex but not complicated Let’s face it: It has not been easy. But it could’ve been 100 times worse. We run a very complicated environment with dozens of workflows and payment methods, 11 shop and 5 countries and all related shipping methods.

We have customized MOB quite a few times, but it has offered us very complex integration which would never have been possible by building from the ground up. Instead of pure code, we have access to configure everything and manually fix problems in the integration.”

Mika Niemi
Mika Niemi
Tampere Area, Finland

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Odoo
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Odoo Bridge For Magento