If you are a resident of Bangladesh then you must be using a product manufactured by Walton Group of Industries that could either be a smartphone, refrigerator hard disk or any other electronic device.

The firm is now pushing its products online via different online stores and is gaining massive user traction and recognition from the people of Bangladesh.

Moreover, you will also get to know the inside story of how Walton Group came onboard with Webkul to help them build the marvellous online marketplace store Walcart helping them sell a huge range of products sold by various vendors including Walton appliances itself.

In this case study, we are further drawing light upon how this giant electronic manufacturer is also a backbone of the manufacturing industry in Bangladesh.

Walton Group Introduces Walcart Marketplace

Emphasizing their product sale while selling through multiple online platforms owned by Walton Group such as Marcel and Walton’s primary online store.

It was not too late when they realized how effective it is to perform sales and to be able to provide their product and service to such a large number of customers using the online medium.

Walton Group came up with Webkul with the requirement of a marketplace store based on Magento 2 and as we are already a pioneer company that delivers the best marketplace extensions.

Our multi-vendor plugin helped build the Walcart marketplace online store within no time, now this provided a platform to so many sellers of Bangladesh a medium to sell online.

The marketplace store comes with abundant features that help the buyers shop their products with ease.

Mobile View Complemented with Webkul Marketplace Plugin

A good mobile view experience is equally important as when customers are viewing it on the web. A lot of customers haven’t downloaded the mobile app or are redirected to the website.

Let’s say via any social media platforms they must be able to experience a fine layout and design enabling them to access the website with ease on their respective mobile devices.

Webkul's Magento 2 Multi-Vendor Marketplace is responsively designed and its UI gets easily adjusted to any screen size. Walcart being a mobile-friendly online store, contributes to a higher ranking of the eCommerce store in the search engine, in addition, Google also evaluates and prioritises the mobile site version.

Walton Group Selling its Products Via. Offline & Online Stores

The Walton Group currently follows a multichannel approach of business as they are only selling and offering products to the customers both online and offline.

However, to become a global eCommerce player we believe they need to integrate themselves as an omnichannel model and connect all of their channels seamlessly.

Have a look at one of the service stores opened by the Walton Group recently in the country.

Walcart Marketplace Seller Collection Profile Page

In any marketplace, a seller collection profile page is the identity of a seller where they can describe the product offerings in a well-curated manner.

The Walcart marketplace seller profile contains all of their products and a banner image along with the seller icon can be added. The vendor profile link is available on all the product pages.

Contact Seller Feature For Buyer Query Resolution

There are several queries that pop up in the mind of a buyer/customer before making a product purchase. A feature like a contact seller lets the customer ask questions from the seller.

In the Walcart marketplace on each product page, this contact seller button is available and clicking this opens up a pop-up where even a guest customer can add their email address name and their query.

Which will then appear on Walcart’s seller profile in their buyer communication history section.

New Vendors Can Check Available Shop URL

At the time of registration, the seller can check and validate whether the shop URL they require is available for use or not. If yes, they can simply proceed if the requested vendor shop URL is unavailable it will be prompted to the user.

The Walcart’s seller can even change their shop URL as per their requirement and this is visible on their public profile.

How Webkul Assists in Walcart's Aggressive Growth?

In eCommerce development, the utility of a product or feature can change with the change in need but solutions are rewarding only if the implementation of the respective feature is a cost-effective solution.

Walton Group’s team responsible for the development of their online store Walcart picked multiple solutions from Webkul which helped them integrate their Odoo ERP system.

• Using Webkul’s multi-vendor Odoo connector the Walcart marketplace can be managed efficiently with the help of the Odoo backend as we sync the sellers and their data from Magento to Odoo end.
• Using and managing both the Magento 2 and Odoo became much easier for the Walcart’s store admin with the help of our Magento 2 Odoo Connector using this it provides real-time synchronization and products can be exported/ imported from both the platforms.

Multilingual & Multi-Currency Compatibility Helps Diverse Customers

People in Bangladesh commonly read and write in their native language only, therefore it was important for the store owners of the Walcart marketplace to provide the multi-lingual feature in the eCommerce store.

Our marketplace plugin helped them not only add the Multi-lingual feature but also the store admin can create multiple stores. Further, the store owner of Walcart can set the required currency for a respective store based on their requirements.

Solutions Used by Walcart Marketplace

The reason why so many customers, just like the Walton Group, relies on Webkul’s marketplace plugin is that it provides the scalability to easily extend the set of features with the plugin extensions.

Some of the extensions that are being utilized by Walcart marketplace stores and turn it into a great platform for its sellers and customers are listed below.

• Allowed the vendor to provide different shipping on different products separately.
• Cash on delivery add-on helps the vendors to offer offline payment method on their products.
• Customers can buy and compare the same product item from multiple sellers.
• Checkout with products from different sellers together and a separate order id will be generated.
• With Marketplace REST API, Walcart mobile app can be integrated for accessing web functionality.
• Set advanced commissions for vendors’ products and categories using our multi-vendor commission plugin.

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