ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company that was established in 1989. Dedicated to creating products for today’s and tomorrow’s smart life, ASUS is the world’s No. 1 motherboard and gaming brand as well as a top-three consumer notebook vendor.
Computer Market Share in Russia
As per the TAdviser news report, in 2019 the volume of personal computers was reduced by 7.8% compared to the previous year and was 5.34 million units, data reported by IDC. This reduction was caused by the decrease in demand for consumer desktops and notebooks however in the corporate segment the demand remained positive.
At the end of 2019, HP Inc. holds the market-leading position of 22% share, followed by Lenovo (18,8%); Acer (17%); Asus (11,4%); and Apple (5,3%). With the 2020 Covid-19 lockdown impact, the demand for laptop computers is spiking due to WFH requirements.
E-commerce Market in Russia
The e-commerce sector in Russia is a growing market, there has been an accelerated development with access to internet availability and smartphone adoption rates across the country.
Although e-commerce share in the country's GDP is a mere 2.5%, nevertheless this new emerging market is in fact growing ten times faster than its economy and traditional retail (Read The Moscow Times News Report).
As Russia is the world's biggest country, long distances and low population density also make e-commerce more appealing to consumers.
The major players in the Russian e-commerce market are - Wildberries, Ozon, Yandex Market, and Beru. Wildberries is currently the largest online retailer in Russia, accounting for almost every third purchase made online. In 2019, the company reported $3 billion in revenues selling 37,000 brands across a wide range of categories. The company processed 750,000 orders on average a day.
Becoming Largest Online Retailer in Russia
Wildberries company was founded in 2004 by Tatyana Bakalchuk. She started the business in her Moscow apartment while on maternity leave. She realized how difficult it was for her and other young mothers to shop for clothes for themselves with a newborn at home. Her husband, an IT technician, soon joined her to help grow the business.
And today in 2020 Wildberries operates in seven countries - Poland, Slovakia, Russia, Belarus, Kazakhstan, Kyrgyzstan, and Armenia, with more than 48,000 employees. Forbes Magazine even included Mrs. Bakalchuk's name to the list of "The 10 Most Notable New Billionaires of 2019".
Ozon is the first and the leading Russian online retailer, established in 1998. It is one of the biggest Russian online multicategory e-commerce marketplaces. Ozon is like Russia's Amazon.com. As it offers more than 2mn SKUs across 24 product categories and attracts more than 2 mn daily active users.
It has its own fulfillment infrastructure that allows the next day delivery to 40% of the Russian population. The company's logistics footprint comprises 8 fulfillment centers with a total space of over 190k sqm; the company operates its own courier delivery service and has a network of more than 8000 pickup points and lockers across the country.
The Russian e-commerce market has seen tremendous growth in recent years. The most sold product categories were electronics, home appliances, and apparel. It also saw cross-border digital commerce trade growth as well, with China being the foremost dropship supplier. Read the full Statista report.
White Label E-commerce Mobile App Development
The client hired Webkul to build fully native mobile apps for its ASUS Official Online Shop in the Russian market (https://ru.store.asus.com/). There were some preliminary inquiries related to the support for shipping and payment methods, custom modules, and average upgrade costs for supporting non-standard modules.
At Webkul, we offer free of cost one online payment gateway integration and shipping method with the mobile app build. Using RESTful API, native mobile apps exchange data and sync real-time information with the server.
Apart from providing the standard e-commerce features in native apps, we do develop custom APIs as well for additional features, new integrations, and custom modules.
So if you have any custom feature or third-party extension installed in your online store, you can have the same feature working in your mobile app too. Webkul can develop a completely customized white-label mobile apps for Android and iOS platforms.
OpenCart eCommerce Platform
OpenCart is a PHP-based online store management system or e-commerce platform. It supports different languages and currencies and offers opensource technology under the GNU General Public License. As of May 2016, 342,000 websites were using OpenCart. Out of these, around 54,969 sites are built with OpenCart in Russia.
Asus Russia online store (https://ru.store.asus.com/) is also built on OpenCart e-commerce framework. It is a part of the main site asus.com or sub-domian of asus.com.
Besides standard Opencart features like slideshow banner, custom CMS pages, filters. There are many other features on the site. Such as Yandex map integration, bonus reward points program, multiple payment options, and much more.
OpenCart being a customizable e-commerce platform, it offers support for installing various extensions for enhanced features. Do checkout all the amazing extensions available for OpenCart store from here.
Mobile App Sales Channel
The mobile phone industry in Russia has expanded rapidly to become one of the largest in the world. In terms of the number of smartphone users, Russia is the 4th biggest smartphone market in the world sitting behind only China, India, and the USA. Read More.
The e-commerce mobile app sales channel is an important driver for the retail sector. Consumers having continuous internet access enables them to shop for goods and services anytime anywhere. Every retail business wants to be available to their customer at all touchpoints.
With the mobile app, the retailers can provide anytime-anywhere shopping experience without the need of visiting the physical stores. Further, with advancements in tracking and analytics, the companies are now able to understand user behavior much better than before.
Since, mobile app shares user statistics about the product search history, location, language, and more. With this, the businesses can personalize the customer user experience by showing relevant products, send push notifications for offers, and do much more with the big data.
Multicarta Payment Gateway Integration in Mobile App
Multicarta Ltd. is a leading Russian provider of payment processing services and is part of VTB Group. Founded in 1994, the company currently offers a comprehensive processing and service portfolio to banks, trade and service companies, including web stores.
The company is certified as a third party to process and personalize EMV and magnetic stripe cards in international payment systems such as Visa Int. and MasterCard Worldwide and is licensed by American Express, UnionPay and JCB to support bank card transactions.
On the ASUS Russia Shop, there are multiple payment methods available to the customers including COD, EMI, and Credit. For the mobile app, the client wanted to have the Multicarta payment method to process the card payments.
Webkul offers one free online payment gateway integration for the mobile application development. The implementation was done using the WebView method. To know more about the mobile app payment integration, read here.
Russian Language Mobile App
Russian is the most geographically widespread language of Eurasia, post Sovient-Union and Central Asian countries. It is the second-most used language on the internet after English.
Webkul offers multilingual support for all the languages including RTL types. We can implement multi-language support in the mobile apps, allowing users to choose the preferred language and view the translated content.
Using XML string file, we can easily provide the translated keyword for the mobile application and upload it on the server. Multiple string files can be submitted for various language views.
Mobile App Testing & Deployment
Creating a mobile app involves multiple stages. From initial researching, wireframing, prototyping, designing, development, to final testing and making it ready to launch on the official app marketplace - Google Play and App Store.
With ASUS Russia mobile app development process is complete, so currently ongoing tests and deployment process is next in line. After that, the shoppers can download the mobile app and browse the ASUS shop anytime anywhere.
References
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